The Humble CO. - Natural Toothpaste - Charcoal - Caries Prevention - Natural Fluoride - Developed by Dentists - Designed in Sweden - Vegan & Cruelty-Free - Eco-Friendly Packaging - 75ml

Great product cleans well but genyle

If you like the kind of minty flavour from wriggles fresh mint chewing gum (the light blue one) this is the best toothpaste for you.Used to use vegan Colgate. But always felt the flavour wasn't strong enough for days where my mouth really needed that fresh taste and feel.This toothpaste however is nice and strong, but not too strong that it burns. Amazing flavour and potency.A little expensive but you buy a toothpaste once a month so I think it's worth it for a good one.

Smells pleasant. Initial taste good, mild. Not keen on aftertaste. Have found if I mix half and half of another toothpaste it tastes good. Out of the strawberry toothpastes I have tried this is ranked 2nd, so better than quite a few

Good product

Surely this isn't the greatest tasting toothpaste in the world (if only they make it a bit less sweet and add more mint), but should you trade that for all the social responsibilities? I personally cannot smile to check my teeth after brushing using animal-tested toothpaste. How about you?

I love that it is black. Makes me giggle every time I brush my teeth. I also feel that it helps maintaining the whiteness of my teeth.

This product ended my search for a vegan and cruelty-free toothpaste that is also kinder on the environment.

…. disappointed that it’s more than doubled in price. Have used nothing else for some time, but have moved on to other, more reasonably priced, Charcoal paste. Will come back if/when it returns to original cost!5 stars for the product, 1 star for being exploited by capitalism.