Sams Teach Yourself Google Analytics in 10 Minutes Paperback – 8 July 2010

This little look is brilliant! I already knew a fair amount about Google Analytics before purchase, but honestly, there is so much information packed into the pages that you will be hard pressed to not find something you don't know about. This from me is a 'must buy' for anyone that loves a handy little reference guide to check back on from time to time!

I hadn't looked at Google Analytics before and this book enabled me to get to the basics very quickly (not quite 10 mins!). It's well laid out and clearly written. For anyone who has had some experience with GA, it would probably be too basic.Good transaction and delivery by the supplier

Google analytics is not difficult but there is so much information that it is difficult to know where to start the learning process - this book does it admirably. Simple easy to understand chapters

As a direct marketer who started his career before the web existed one of he many fascinating areas of digital marketing is web analytics, This is a useful introduction which gives you a good grounding of how Google Analytics works.

Great read. Easy to comprehend

Bought this book, tried to use it and realised that a lot of the terms and references it uses are no longer used by Google Analytics. It was published in 2010 (I hadn't checked that) and is clearly very out of date. For example it tells you all about benchmarking, which as far as I can see was phased out by Google over 2 years ago. Glad it was cheap!

Great book.Gives a good overview of Google Analytics for a newcomer.Google do change the pages online so the book images may not look the same. It's not a problem though, you just have to navigate your way around which is probably good as you get a better understanding of the Menu and Features.

Good - but nothing special