Does the orientation matter? The pump I am replacing is mounted with the anchor bolts pointed down.

Yes the Carter's are all designed to be mounted from the top. They are cooled by fuel around the motor.

Does it come with the bracket and fittings

Definitely came with bracket and rubber mount bushings. I don't recall if it came with fittings, I believe it did come with straight fittings, but I needed to buy 90 degree fittings. Seems like a nice heavy pump. Installed on 440 Dodge motohome. Just use it to get it started after long term storage and in emergencies-t at carb. Run off engine fuel pump.

will it need a return line and is it self priming?

it is self priming and direct feed - i used it as an Onan replacement and it functioned flawlessly- there is no return line from the generator back to the the tank so I am gonna say no on the 1st part...

is this a genuine carter fuel pump

purchased from Carter - Carter may or may not make this pump

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Description

⛽ Power your journey with precision and purity!

PLUG AND PLAY READY - Comes with essential accessories like tank seals and wiring harnesses for a hassle-free upgrade.
CLEANER FUEL SMOOTHER DRIVE - Patented Clean Screen strainer traps 40% more dirt, reducing clogging and extending pump life.
PRECISION FIT FOR EVERY RIDE - Vehicle-specific design ensures seamless installation across passenger, fleet, industrial, and recreational vehicles.
SILVER GRADE ELECTRICAL CONTACTS - Solid silver fuel sender contacts deliver superior conductivity and resist corrosion from harsh fuels.
UNMATCHED DURABILITY RELIABILITY - Built to exceed OEM standards with rigorous factory testing for long-lasting performance you can trust.

The Carter Electric Fuel Pump 12V (P4070) is a premium replacement part engineered for passenger cars, fleets, industrial, and recreational vehicles. Featuring patented filtration technology with 40% greater dirt-holding capacity, solid silver contacts for superior conductivity, and 100% factory testing, it guarantees OEM-level reliability and easy installation with included accessories.

Specifications

Brand	Carter Fuel Systems
Fit Type	Vehicle Specific Fit
Vehicle Service Type	Truck
Item dimensions L x W x H	6.5 x 4.7 x 4.7 inches
Material	Metal
Item Weight	1.59 Kilograms
Style	Gerotor
Specification Met	OE
Auto Part Position	Rear
Outlet Connection Size	0.25 Inches
Inlet Connection Size	0.25 Inches
Outlet Connection Type	Threaded
Body Material	Aluminum and Steel
Inlet Connection Type	Hose Barb
Gas Type	Diesel
Mounting Type	Tank Mount
Operation Mode	Automatic
Product Grade	Replacement Part
Global Trade Identification Number	00724956024711
Automotive Fit Type	Vehicle Specific Fit
OEM Part Number	P4070
Manufacturer	Carter
UPC	724956024711
Model	Carter Electric Fuel Pump 12V (P4070)
Item Weight	3.5 pounds
Product Dimensions	6.5 x 4.7 x 4.7 inches
Item model number	P4070
Is Discontinued By Manufacturer	No
Exterior	Polished
Manufacturer Part Number	P4070
Voltage	12 Volts

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