- 100% PURE Fruit Pigmented Healthy Foundation, Alpine Rose, Liquid Foundation Makeup, Anti-aging, Full Coverage, Matte Finish - 1 Fl Oz

I was in search of a natural foundation without any harmful cancer causing skin damaging ingredients.. with full coverage, which can be hard to find bc most products that are natural foundations are usually tinted moisturizers offering no coverage... And when I came across this foundation I was thrilled... 100% Pure Cosmetics makes nearly all of their products out of fruit.. That fact alone excited me... So... I went out on a limb and purchased this product.. And I say out on a limb because.. I've never spent any where near $30 on any foundation and I wasn't sure the shade would match.. But..it matched perfectly.. The sad thing about this foundation is that it only comes in six shades... So it's pretty limited... Their darkest shade "Toffee" that is the shade I purchased... And it was perfect for my skin tone.. FYI: I wear a honey beige in Maybelline SuperStay, Classic Tan in CoverGirl and in Revlon it varies I can go from Natural Tan to Toast depending on if I get a lot of sun.. I'm a lighter skinned black woman.. If you go to their website, instead of swatches of shades they actually have people that you can match your skin up with.. and I think that is very cool because it was so easy to pick out my skin tone... So, I would def. check out their website.. but I would purchase it on amazon because it's 2 dollars extra on their site lol... That's why I bought it here. Anyway.. The woman I matched with seemed to be a woman of mixed race.. Just to give you an idea of the shade "Toffee" bc whenever I buy makeup online I always mess up so i hope that info helps someone else : ) I do wish they had darker colors.. I would love for my mom to try it out... But other than that..Incredible product, full coverage... It feels like I have nothing on.. Not heavy at all... Very light... Incredible feel.. Seems to minimize my laugh lines or make them disappear AND MOST OF ALL It's NOT HARMFUL TO YOUR SKIN!!! I LOVE IT! I will Definitely repurchase this as soon as mines runs out! ADDED UPDATE: So I had this product for a week now and one thing that I've noticed is that... Well, if you have oily skin this really doesn't apply to you... But for people with dry skin.. Make sure you have a really good long lasting moisturizer... I wouldn't say this foundation dries your skin out but I think it's more for oily or combination skin.. Initially when you put it on it has a lot of moisture but... within like an hour my skin starts to feel dry again.. So.. I'm looking for a really good moisturizer now to work with this foundation. This may sound weird but I use olive and grape seed oil as a moisturizer on my face it works for me.. No break outs or nothing skin looks much clearer & brighter I'm on this natural kick... Anyway.... I didn't think I could find that much moisture in another product but.. this foundation still manages to get dry when I put it on..Once it dries on your face is has a satin/silk finish... Kinda feels like powder after a while.. which I don't like at all... And also coverage lasts about 6/7 hours.. I'm still in love with this product.. I guess I just need to find a better moisturizer to work with it..

I absolutely love this foundation. It has great coverage (medium, which is amazing for a natural foundation) and stays all day. It applies best with a brush and if you use just a little more than you're used to so it doesn't dry as fast. 100% Pure doesn't use full stems for some reason so I store mine upside down and shake it before using. This keeps my oily skin pretty matte all day (I use Andalou Naturals oil controlling bb cream underneath). This probably isn't good for dry skin - it can stick to flaky dry patches. I still use my high end foundations (Dior, YSL, Nars) when I'm feeling fancy but I honestly usually wish I'd used this instead! For color matching reference - I'm nw10 in MAC and this shade (white peach) is a bit too dark (still wearable though, especially in summer) but it was the first one I bought. I mix a tad with creme to warm up my complexion a bit.

I absolutely love this product! The shade (creme) is very natural looking and perfect for my skin tone,and it gives a healthy glow to your face. It gives pretty good coverage but not too much, which is good b/c I don't like my skin to feel & look heavy/cakey. After I apply moisturizer, I dampen my Sigma f80 brush and pat some water onto my face, because the foundation dries from cream to powder pretty quickly. I then apply the foundation. The water makes it more liquidy and gives me more time to work with it. It can get a little streaky without water so I suggest to spritz your face with a little water. Overall, I love this product & the ingredients are amazing! It's moisturizing too, due to the Organic Aloe juice. Strongly recommend! Just wish it was a tad less expensive, but considering the quality of the ingredients(all natural!), I think it's an acceptable price.

This foundation is great! The seller packaged it nice and so it arrived undamaged and on time. The foundation is not greasy, but also not drying. Great coverage. A little spendy, but I'd order again.

The ingredients listed online are NOT the ingredients on the actual product label. I bought specifically for its lack of certain allergens, and it ended up containing many of them. It was too late to replace the makeup for a weekend wedding, so going sans makeup. Very frustrating.

Great product. Replaces Honest makeup. Not greasy. Organic.

I recently discovered that my beloved Vapour foundation (which lasted for years) is no longer available. Am in need of finding a low toxicity level foundation to replace what had been the perfect foundation (tears streaming as we speak) and this seemed like a fair try. I'm olive with some flushing on my cheeks and need a super neutral, true olive undertone foundation. There is NO "olive undertone" in peach bisque! It's super peachy/red – as the name suggests. On top of that I'm 48 and have had medical treatment which devastated my skin, especially around the mouth and laugh lines. With Vapour the dry aged skin felt barely noticeable, but after applying this foundation my skin seemed to get even dryer and saggier – even though I moisturized before applying. And mind you, I apply a very thin layer of foundation focusing on cheeks and nose. I'm very disappointed in this product. If you're young/have small pores/taught skin and have peach undertones, this might work for you.

Covers nicely around my eyes I did add a few drops almond oil just to make it a little smoother