📘 Master marketing mastery before your competitors do!
Pearson Marketing Management 16th Edition Paperback is a definitive guide authored by marketing legends Kotler, Keller, Sheth, and Shainesh. This edition offers the latest strategies and frameworks, highly rated by over 400 professionals, making it an essential resource for managers aiming to elevate their marketing game.
| Best Sellers Rank | #112,689 in Books ( See Top 100 in Books ) |
| Customer Reviews | 4.4 4.4 out of 5 stars (442) |
| Dimensions | 7.99 x 10 x 1.85 inches |
| ISBN-10 | 9356062668 |
| ISBN-13 | 978-9356062665 |
| Item Weight | 2.25 pounds |
| Language | English |
| Print length | 97 pages |
| Publication date | January 1, 2022 |
| Publisher | PEARSON INDIA |
| Reading age | 15 years and up |
R**E
Poor quality
This item should not be sold in the U.S
P**Y
Very effective
S**A
It helps me in marketing strategy
D**S
I've read the previous two versions of the The Marketing Management, but this one is specially written for the business people working in the Indian Marketplace. The information is precise and actionable and most importantly it is relevant in todays marketing environment, a lot of stuff has been omitted which use to be important previously, Ex- 4P of Marketing, Porter's 5 forces, etc; and new stuff has been added What I didn't like is the font size is smaller and difficult to read.
G**L
This book has everything we need to know about marketing, case studies are constructive in a realistic environment.
V**H
Excellent
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