Description
✨ Unlock your brightest smile and own every room! 😁
- ENAMEL SAFE FORMULA - Gentle yet effective whitening that protects your enamel for daily use without compromise.
- MINTY FRESH CONFIDENCE - Refreshing mint paste flavor keeps your breath fresh and your smile confident all day.
- CLEAN CONSCIOUS CHOICE - Vegan, gluten-free, and sugar-free formula aligns with your mindful lifestyle.
- BRIGHTER SMILE IN 2 WEEKS - Clinically proven to remove 95% of daily surface stains* for a visibly whiter smile.
- ADVANCED MICRO POLISHING ACTION - Delivers 5X more stain removal than regular toothpaste** for a polished, radiant finish.
Colgate Optic White Purple Toothpaste is a fluoride-based whitening toothpaste that removes up to 95% of daily surface stains after 2 weeks of twice-daily use. Featuring a patented micro-polishing formula, it removes 5X more stains than ordinary toothpaste while being enamel-safe. This vegan, gluten-free, and sugar-free mint paste freshens breath and supports daily oral care with a conscious, effective approach.