The Ultimate Selling Story: Cut Through the Marketing Clutter, Forge a Powerful Bond with Your Market, and Set Up the Sale Using the Hero's Journey of Story Selling Paperback – December 11, 2017

The author explains why a marketer or advertiser needs stories in their promotional materials. He also explains how stories can be used. The author also provides a format that works and can be applied to almost any product. Also what is really a market is explained and if a copywriter keeps this in mind as they are are researching they'll be more successful. I thought his definition for a market was the most thought provoking definition I had ever come across. I gave it 5 stars for his definition of 'market' and the format for a story plus it was well-written.

This is a really good book for marketers and storytellers in general. It's a fun and easy read. I recommend it highly

Good ideas to create your own selling stories and catch peoples attention. I've knewn some of the standard story lines before but the book offers a good review and some more perspective.

It's very insightful about how to write a great selling story! Would highly recommend it!I'm a member of his Breakthrough Marketing Insiders which takes a deep dive into storytelling and have to master it.I pay only $97 monthly for all of his current and future training. Of course, it includes the Story Selling Master Class. btmsinsiders.comHe's an outstanding teacher, and very knowledgeable. He's had some million-dollar sales letters and some controls.

I was a little disappointed. It’s not a bad book . I found it helpful, but it wasn’t quite what I was expecting.

The "love" quote above is from Roy's prior book - loving selling really puts the right spin on things, and Roy continues to share and shine that light right on out! His writing style, topics and books make me glow, and that kind of inspiration really really helps! Obviously, Roy fell in love BIG time with selling, and we're grateful that he shares. The writing in this book is altogether super-clear and inspiring. It's a short book, revealing and succinct - and story selling is totally mapped! If you're setting out on the copywriting trail, or any other level of copywriting, then you owe it to yourself to pick up a copy and enjoy 'the hero's journey of story selling', with PAISA, and the 3 Pillars. Thanks for your help Roy!

I'm a 30-year veteran ad copywriter -- trained by the best in the business -- and yet I learned a tremendous amount by reading Roy's book. I highly recommend it to ALL copywriters, new and old alike. Your copywriting will improve greatly -- and so will your bottom line -- once you understand all the key differences between story "telling" and story SELLING!-- Gary Walterscheid (one of the original proteges of Jay Abraham and Gary Halbert)

If you have a business that relies on finding new customers....(all businesses)This book is a must read....it will take you from average marketer to master fast...And all you need to do is follow a simple formula