ICONIC LONDON Underglow Blurring Primer | Blurs Imperfections and Gives Skin a Radiant Glow, Cruelty-Free, Vegan Makeup Universal Shade, 0.91 Fl oz

This primer is amazing! The ICONIC LONDON Underglow Blurring Primer smooths everything out instantly and gives my skin the prettiest soft-focus glow. It blurs pores, evens texture, and makes my makeup go on like a dream. I love that it’s cruelty-free and vegan, and the universal shade blends in perfectly. Lightweight, radiant, and long-lasting — absolutely a new staple in my routine!

This really smooths my skin. No pores and even skin tone. Im 59. I love it!

I have dry, sensitive, extremely reactive skin that recently thought it would be funny to be oily for literally no reason. YAY! Wore this with the matching skin tint and a professional makeup artist couldn't stop raving about how "glowing" and "professional " my skin looked. I was sold! Do yourself a favor: put the primer on by hand and make sure it's fully absorbed before adding the skin tint with a makeup wedge, blending completely. Once the rest of your makeup is done, use the glow setting spray. I set my look at 6:30 am, got home for 9 pm and it still looked amazing! Im blown away and will definitely repurchase.

The ICONIC LONDON Underglow Blurring Primer is everything I didn’t know I needed! It gives my skin the most beautiful, soft-focus glow while blurring imperfections and minimizing the look of pores. My makeup applies smoother and lasts longer, but I also love wearing it alone for a radiant, healthy look. The texture is lightweight, the universal shade blends perfectly, and I love that it’s cruelty-free and vegan. The only downside is the dropper—it doesn’t dispense the product very well and can be a bit frustrating. But the formula itself is so good, it’s worth working around. Definitely a must-have in my routine!

This primer is great!! Use it under make up when I’m getting all dolled up or just as a soft glow for make up free days!

Love this product I feel like I need less makeup particularly foundation because it gives this sort of sleek glowing look and it keeps a little bit of foundation and blush that you put on stay on throughout the day. It also doesn’t make my face feel sticky.

I was heavily influenced to buy this based on a makeup artist’s review. She’s around my age (46) and told me to ditch my Benefit porefessional for this as it’s better for my older skin. I think I put too much on the first time I tried it as my makeup(it cosmetics CC cream) was a mess and sitting in every line in my face. Something the makeup doesn’t do when used alone. Then I tried using a smaller amount and while it does give a bit of a glow, it does NOTHING and I mean NOTHING to blur pores and lines. Also I can feel this all day, which is weird. It’s probably getting returned.

I LOVE THIS PRODUCT! this looks beautiful on its own when you’re not wearing any makeup just to smooth out skin but looks even better paired with makeup - the key is to let it settle for 10 minutes before applying anything on top. Will definitely repurchase. Only reason I did not give it 5 stars as it leaks pretty easily easily even when you have it up right - I would be cautious traveling with this as I am sure it would make a huge mess. Smells divine and gives a smooth skin tone and it light weight and has beautiful coverage.

Love this! Lightweight formula. I would definitely buy this again.

I’ve been using the Iconic London Underglow Blurring Primer for the past month, and I’m absolutely loving it! It works beautifully with my combination skin — giving me a smooth, radiant base without feeling heavy or greasy. It pairs perfectly with foundation too; my makeup glides on effortlessly and looks flawless all day. I’ve noticed that my makeup not only looks better but also stays put longer, which is such a win. Plus, there’s no peeling or patchiness at all — just a soft, blurred glow that makes my skin look healthy and fresh. Definitely one of my new favorite primers!

I love it

Great product

Just perfect. Its so smooth and easy to apply. It smell is lovely. Give a lovely subtle glow. Great value