72Hair Intense Moisture Vegan Shampoo, Organic Sulphate and Paraben Free Anti Frizz Treatment, Cruelty Free, 250ml

Less frizz, softer hair, shampoo lathers really well and both shampoo and conditioner feel less “harsh” than off the shelf brands.

My hair has never been so easy to manage. Really shiny and finding I;m needing to wash/straighten it as much. I use this along with the oil. Would highly recommend. It is pricy but you only need to use a tiny amount.

The shampoo and conditioner duo smells great and leaves my hair feeling clean. I have been using it for a while now and overall I am really pleased with the condition that my hair is now in - much smoother and without frizz. When shampooing, I do have to wash my hair twice to get that really clean feel - but that may also be due to the lack of sulphates (which is one of the of the reasons I chose it).

Really happy with results from my first wash today, my hair is softer and silkier and smells delicious. Combed through easily without additional detangler for styling, which I'm pleased with. I'm also glad I read some of the other reviews that said just to use a normal small amount and not to expect loads of lather - I got enough of a light foam going, noticeably less than my old shampoo, which makes sense given the absence of sulphates.EDIT - nearly 1 month of use and my hair is super silky, shiny and smooth, I've stopped using detangler spray altogether! It took a little while for my hair to rebalance, I wash my hair every day so the 'off' day would get quite greasy by the end but a bit of dry shampoo does the trick. I'm using the dry shampoo less and less now as it's getting used to it.

Good product

I am lucky to have very thick hair. If it is going to look good it takes effort and the right handling. It’s now styled in an undercut, asymmetrical, highlighted bob which I love. I have a straightening treatment on my hair as it has a kink in it now and has developed a tendency to be very frizzy. Hence the need for a sulphate free shampoo as recommended by my hairdresser. Sulphates negate the effectiveness of the straightening treatment. This shampoo will be my go to in future. A little goes a long way. I shampoo twice then use conditioner. Usually two or three times a week, leaving my hair smooth, soft and very shiny. The bottle is lasting well. So, worth the price for me. Highly recommended.

absolutely doesn't value the money!! I went through reviews and a bit amazed that everyone was happy for taming the frizz, however with considering the price didn't work for me.

Makes my hair so soft and silky. Love that it’s vegan. I am very happy with these products.My hair is usually dry and dead, with the shampoo, conditioner, blow dry cream and hair oil of this brand. Wow my hair is amazingly different. Its so nice.