The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

its all that you need to upgrade yourself in realtime

Not exactly what I expected - wished for something better written and probably more "academic", but would recommend to PR practitioners

David Meerman Scott doesn't write like a tutor or teacher, and even though this is an excellent textbook on the rules of digital marketing today, it doesn't read like a textbook at all. Full of exciting, innovative and sometimes funny examples from real life, this is one of the best business books I've ever read. It's a long read but I devoured the book in a few days. Thoroughly recommended to marketing practitioners in any field, or anyone in business who just wants to communicate better with the digital world. Totally recommended.

If you don't have idea at all of the digital world (Facebook, Twitter, Blogs, Podcasts, etc) and you are a traditional marketer, this book is perfect with you, I fully recommend it. It explains from the basics the different platforms and technologies, and how you can reach your potential clients. But If you know these platforms, it could be boring and maybe 20% of the book might be useful. It has really valuable ideas about how to reach your targets, but it can be summarised in around 70 pages. Don't expect technical information. I.e.: About how Google AdWords & Analytics works.

The web and especially the social media platforms have made the playing field for marketing communication much more even. It is no longer only the budget that is the deciding factor for how much reach you can create with your content. However, it takes a certain level of insight to really take advantage of the new playing fields and this insight is what David Meermans Scott is giving us through his 5th edition of his ground breaking book "The New Rules of Marketing and PR". The book gives the reader a good overview over the principles behind effective communication on the web and an easy-to-read walk through all the various channels available.

A brilliant book. Excellently conceived and executed as a book on marketing and PR. I'm normally a critic of all things marketing and advertising which is why perhaps it's hard for me to kick-start my new business. But after reading this I'm a convert to well thought out online marketing.