La RicheDirections - Set of 4 White Toner Semi-Permanent Hair Colour - 88ml Jars

AMAZING. IT'S SO COLOURFUL AND VIBRANT AND LASTED SO LONG ON MY HAIR AND I JUST LOVE IT SO MUCH THE COLOUR IS ABSOLUTELY AMAZING AND I WOULD RECOMMEND SO MUCH!!!

Vivid colour, easy application

I have used this product off and on for years and I rate it highly for its depth of colour and ease of use. It doesn’t come with gloves or instructions though so be sure to get something to protect your hands and look for the instructions on the internet. The picture shows it on my daughter’s previously undyed hair and it lasted for the whole of the summer. I use it (greatly diluted in conditioner) on my blond hair when I want to add a bit of warmth or a pinkish tint.

I've been using directions for a few years and after hopping between brands, I always come back to it. My hair it bleached to a murky yellow underneath (not bright blonde) and the colour still takes well.Washes out on my bleached hair with a slight bluey hue, but in general find that the colour lasts well and minimal transference.

A great product but check the contents of the box on arrival. One of the tubs of four was actually empty. I didn't realise immediately as didn't check all the tubs in the box.

I've always used Directions hair dye, because it's reliable, well known, and lives up to it's reviews.I love the smell, it's not watery and annoying. It spreads wonderfully. It's super friendly to hair extensions too. i had to use 4 tubs as my hair extensions are hip length. It's quite thick, like conditioner only less watery. I left it on for one hour to towl dried and pre shampooed hair, and sat with a hair drier until it went sort of crunchy. Then I smothered it in coconut hair oil and left it on for another hour before washing it off. I HIGHLY reccomend anybody use ProVoke touch of silver maintenance shampoo and conditioner, as it blocks out yellowy tones and brightens the colour. And the once a week brightening shampoo. Also, there's loads of other touch of silver products that seriously help maintaining silver/grey hair such as hairspray and dry shampoo because it's a hard colour to keep bright. Roots are terrible with this hair colour, even though they do look nice to a certain extent. I'd also reccomend using directions own bleach kit as it teams up better with best results.I'd highly reccomend using these products and shall most certainly be continuing use.

My son wanted red hair for the summer. After careful consideration and seeking advice it was suggested to try this brand due to it being semi permanent and not having the same level of chemicals in for children’s hair. Absolutely didn’t get the colour advertised. We followed the instructions to a T and had to do it TWICE for any colour to even take. Very disappointed little dude. Went with a different brand and the difference is astonishing. The first two photos are from this brand, the next two are from a different brand, same colour. Not worth it.

Easy to apply with an old paint brush. Didn't stain the bathroom or me! Doesn't last weeks but did jazz up block dyed hair.