

✨ Unlock your ultimate blonde glow—shine brighter, feel bolder! 🌟
John Frieda Go Blonder Lightening Shampoo (250ml) is a professional-grade formula designed to gradually lighten blonde hair while enhancing shine and hydration. Ideal for natural or color-treated blondes, it delivers a sun-kissed effect without dryness or brassiness, enriched with a refreshing citrus scent. Trusted by over 2,400 users with a 4.6-star rating, this UK-made shampoo offers salon-quality results in the comfort of your home.

















| ASIN | B01DSSNB5G |
| ASIN | B01DSSNB5G |
| Best Sellers Rank | 11,170 in Beauty ( See Top 100 in Beauty ) 250 in Hair Conditioners 3,330 in Climate Pledge Friendly: Shop All |
| Brand | John Frieda |
| Colour | Shampoo |
| Country of origin | United Kingdom |
| Customer Reviews | 4.6 4.6 out of 5 stars (2,407) |
| Customer reviews | 4.6 4.6 out of 5 stars (2,407) |
| Date First Available | 9 Feb. 2016 |
| Format | Liquid |
| Is discontinued by manufacturer | No |
| Item dimensions L x W x H | 50 x 78 x 201 millimetres |
| Item model number | 100677211 |
| Item model number | 100677211 |
| Item weight | 0.28 Kilograms |
| Manufacturer | Kao |
| Manufacturer | Kao |
| Package Weight | 0.29 Kilograms |
| Package dimensions | 21.2 x 7.8 x 5 centimetres |
| Product Dimensions | 5 x 7.8 x 20.1 cm; 280 g |
| Product Dimensions | 5 x 7.8 x 20.1 cm; 280 g |
| Scent | Citrus |
| Special features | glossy shine |
| Speciality | Natural |
| Target audience | Women |
| Volume | 250 Millilitres |
J**O
Beautiful on natural blonde hair
If you have natural blonde hair this shampoo helps your highlights shine and your hair looks sun-kissed even on winter days. Your hair does not feel dry afterwards. It has a pleasant aroma without being over powering. The only downside ,it is a little expensive when compared to simple shampoos. However the results are lovely. There is no waful brass tones that comes with badly bleached hair.
S**H
Good Product
Brilliant product, keeps hair looking blonde when going a little dull.
A**R
Simo
This is brilliant for lighting a colour that turns out to dark Use this shampoo on the dark blonde And it lightens after a few washes As its a shampoo Excellent
F**S
Subtle Lightening with Regular Use – Great for Blondes
This shampoo really helps enhance my blonde highlights over time. It doesn’t drastically lighten overnight, but with consistent use, I’ve noticed a natural, sun-kissed effect. It smells nice and leaves my hair feeling clean and soft. Just be sure to use a good conditioner, as it can be slightly drying with frequent use.
H**T
Nice product
This is a nice product, I bought it for my daughter and she loves it, it smells nice and brightens her hair
G**E
Works well
Love it. I actually used this to remove colour gradually and lighten my darker hair. Worked a charm.
S**3
A good product on the whole
It's quite effective in keeping my natural blonde hair looking bright and healthy. The drawback is that it leaves a slightly unpleasant smell on my hair, quite sulphurous.
I**.
Amazing
Goooo blonder amazing
T**N
Wife must love this stuff because she has it on s&s. Very picky on her hair products, so declaring this a great buy, especially since less expensive than at the local superstores or pharmacys.
S**L
Ürün güzel ama kargo firması için aynı şeyi söyleyemem patlak kırık bir kapakla geldi ürünün %20 si gitti
R**A
Makes my hair dry
T**A
like that its gentle, doesnt dry hair out lightens natural blonde shades a bit ...glad it doesnt dye my hair
J**.
La verdad es q no noto que haya aclarado nada, aún exponiéndome al sol. Tal vez será que llevo solo 10 días usándolo y tenga q esperar más …
Trustpilot
1 month ago
1 week ago