Fashion 2.0: Blogging Your Way to The Front Row- The Insider's Guide to Turning Your Fashion Blog into a Profitable Business and Launching a New Career, Vol. 1 Paperback – July 12, 2011

If you are serious about blogging as a long term hobby or career and you want to know all the in's and out's then this is the book for you! I've bought and read over a dozen blogging books before and nothing was as informative and well written as this one. It is concise and to the point. Really, I could have skipped all those other books and just read this one. It thoroughly explains topics like credibility, legal jargon, connecting with brands, creating readership, managing social networks, building buzz about your blog, advertising, creating a rate card, getting into fashion week, what topics to write about, etc.I think this book is far better than the others I've read because;1. It is short and to the point which keeps your interest2. It is arranged very well with a lot of helpful category headings so you can quickly reference sections3. She covers monetary topics that no other book I have seen covers AND she covers them very well4. She writes under the assumption that you already know how to use the internet and have some understanding of blogging and social networks, which if you are interested in blogging you probably do. So many other books are glorified tutorials on how to use the internet. It is as if they are written for people who have never even turned on a computer before. I don't need to read 100+ pages walking me through in painful detail how to create a blog on BlogSpot, it is self explanatory. Yuli knows her audience, accurately assumes most of their backgrounds with tech and the internet, and does not speak down to them.5. It helps you create a blogging plan you can feel confident about and stick to it.In short, if you are getting a book on blogging, want to spruce up your current blog, or make blogging a profitable use of your time get this book! You can skip the rest.

This book contains useful information for any blogger who wants to earn a living with a for-profit blog or website.The most valuable information is about how to select and work with clients for your target niche. This includes definitions; for example, sponsored content versus paid ads. You will get good ideas about how to set prices and when your readership is large enough to seek out retailers with which you'd like to work.There also is specific information about navigating the world of New York City fashion insiders.There are some spelling and grammar errors, but not too many to be a problem.The reason I have rated this four stars is the price. I suspect I could have ferreted out a good deal of this information for free, but I chose to get it in the effectively organized format of this book. You will have to judge for yourself whether my cavil over price is warranted.

I've recommended this book to every blogger that I know. The fun and frustrating thing about blogging is that there is always something new to learn. It's frustrating, because there are so many changes and we have to keep up with analytics, Facebook, Google and more. It's fun, because of books like this one.Someone I respect recommended this book to me and I devoured it. Twice. I love reading a new take on blogging from a professional. Although there were many things that I knew, it was great to revisit the advice AND see it from a different point of view. I walked away from this book with a lot of new methods that I put into place immediately. I have a better understand of how PR professionals work and how to best view my blog as a business. And the best part are the examples - Yuli Ziv interviewed professional bloggers so it wasn't just her words; it was a community of bloggers sharing their best advice.The examples are based in the fashion blogging niche, but all can be adapted to anyone's niche.I highly recommend this book to anyone who sees their blog as more than a hobby (or would like to). Get your highlighter.Kimberly Gauthier, Keep the Tail Wagging

I just finished reading this book, which only took me a few shorts hours and I loved it. As a fashion blogger myself, I found it so helpful.Get your highlighters and pens ready! Yuli gives great tactical advice for bloggers. I found myself marking up the pages with lots of notes. She provides her insider knowledge that she has gain after years of experience. I especially found the Fashion Week section helpful because she explained how to approach them if your registration gets declined at first. It is possible to get in!She interviews success stories such as Gala Darling and What I Wore. I love how she pointed out that we (bloggers) are all in this together. When you work with brands or go to Fashion Week, remember you are still representing all bloggers. So if they have a bad experience with you, they'll assume all bloggers are unprofessional. And yes most still think we work in our pajamas.If you are serious about blogging then this book should be your bible. Are you going to pick up this book? You better!

It’s not a bad book for absolute beginners. As a more experienced blogger I found the tips on expanding helpful. A lot of this information is available for free if you look hard enough though.

I bought this book over two years ago when I first began my fashion blog and it was the perfect guide to launching and sustaining my blog. I launched my blog and a year later I was sitting second row at New York Fashion Week!The book is organized masterfully with an easy to reference Table of Contents. The author covers topics such as planning, content, relationships, and revenue in depth and interesting prose.This book gave me a head start as a fashion blogger and I would highly recommend it to anyone who is considering starting their own blog or who is looking to improve their blog.