Jade Leaf Matcha Organic Japanese Hojicha Powder, Roasted Matcha Green Tea Powder - Barista Edition - Authentic Japanese Origin (1.76 Ounce Pouch)

I love the earthy tones of this Hojicha — it tastes just like the ones I enjoyed in Asia. Being able to make it at home is such a treat, and it’s much more convenient than buying it at a café every time. The packaging is also great: the pouch is small enough to keep the tea fresh after opening, which helps preserve the flavor. Overall, this is a high-quality, authentic tea that I will definitely repurchase and recommend to anyone who loves Hojicha.

As a fan of hojicha lattes, it is already difficult to find cafes that offer such drinks. Therefore, I took a gander at Amazon to look for hojicha powder, as I have the capabilities to make them at home, and I enjoy the process as well. I purchased the 50 g Jade Leaf Barista Hojicha Powder bag to make hojicha lattes, which cost me $9.95. Hojicha, being roasted green tea leaves, yields a nuttier, earthy taste with a deeper roasted flavor compared to ceremonial matcha powder I've bought from Japan. The powder is ground very finely and doesn't require sifting, which is especially helpful when using the traditional method of mixing with a bamboo chasen whisk. The powder dissolves into hot water well and is a good pairing with milk or other milk alternatives such as oat or almond milk. The bag claims a single shot of hojicha is at a serving size of 1 gram (1/2 teaspoon) and 2 grams (1 teaspoon) for a double shot serving. I personally prefer a really rich hojicha flavor, so I use 4 grams (2 teaspoons), essentially a quadruple shot. Even if I will eventually finish the bag quicker, the higher intensity of flavor is something I enjoy more. In that case, the 50g/1.76 oz bag yields me about 12.5 servings. At $9.95, each serving of 4 grams/2 teaspoons costs me roughly $1.25. Considering the added cost of milk/milk alternatives, each latte I've made is about $2-$3, which is much more economical than paying $5-$7 for a hojicha latte from local cafes. I would recommend this powder to those interested in trying out hojicha as it does have the rich, deeply flavored and slightly roasted hojicha flavor I expect, but at a cheaper cost and better flavor than the few cafes that actually offer hojicha lattes. Overall, this product carries its value well, as it is both delicious and friendly to the wallet. Given this positive experience, I do plan on purchasing their Teahouse line of hojicha powder, as Jade Leaf claims on their website that the Teahouse variant is of a higher quality than their Barista powder.

Very good! Has a smoking/roast taste. My daughter and I enjoyed it

This is the first time I've tried Hojicha Powder. I loved it and definitely will buy it again! It has a warm, roasted flavor and color (similar to coffee) with a hint of green tea. Although the texture has a slight chalkiness to it, the Jade Leaf Hojicha Powder has a wonderful taste and smokey aroma. It's perfect for making lattes and a great choice for those that want a very low caffeine option. Their packaging has a sturdy resealable zip, making it easy to store (I store my package in the fridge to extend the freshness). The roasted green tea leaves produce the most delicious roasted flavor with a fraction of the amount caffeine you get in coffee. Perfect for an afternoon pick me up without the jitters.

I really like this stuff. I'd purchased a smaller bag once before to try it out and I really liked it, I wound up going through it pretty quickly. I use it for drinks (regular matcha, matcha latte) and I used it to bake (it makes awesome banana bread). I've also added it to my protein shakes, which adds a delicious flavor and gives me a little caffeine boost. For the large bag that I ordered, it came with a bag inside of a bag (the big bag is resealable, the little one I clip shut inside of it). Here's all of my likes for it: the packaging helps it stay fresh because of the seal and the foil packaging; the bag size is great to use multiple times and not burn through it too quickly; the color of the powder is a beautiful, vibrant green, not dull or muted or suspicious looking in any way; it blends super easily with anything, I can get away with a spoon or just a protein shaker and it mixes beautifully; it smells amazing. Overall, it's a great product. I also bought this brand's little matcha whisk and their spoon for measuring, which I've learned I don't use either, so there wasn't a point in that I guess lol.

Love this Hojicha. Tastes like the ones I get from cafes I get in my city. You just need to sweeten it!

Personally, I couldn't tolerate this stuff. It stank and tasted terrible, and my boyfriend agreed but over time he said it grew on him. I'm also picky and don't like smelly drinks or bitter stuff. The brand however is great and I love the regular and vanilla flavor, just a hard pass on this one.

I really like how roasted the falvor is, very nice aroma and taste. It's a personal preference, but the slight gritiness is what's stopping this from being great. I personally will not buy again only because I prefer a smooth texture. Drinkability wise, it is pretty easy on the stomach and does not cause a caffine crash. The quality and freshness of the hojicha seems good. Another thing is that the flavor could be stronger, it requires more powder to taste the hojicha.