Breakthrough Advertising Hardcover – 1 January 2004

This is clearly one of the best books on copywriting. If you are a direct response advertiser (print, google adwords, facebook etc.) then this is one of the best books to read other than David Ogilvy's, Claude Hopkins' and John Caples' books. That's for the book's contents. I can pay a few thousands for a good copy.This particular product, however, is horrendous. It seems to be an OCR of a pdf copy (do a google search to get a copy) converted into an Amazon ebook. It might actually be a case of copyright violation but what do you (and I care.)