









🎨 Own your shade, own the room with Palest Ash Blonde perfection!
COLORCHARM Permanent Gel in 10A Palest Ash Blonde delivers professional-grade, fade-resistant hair color with excellent gray coverage. Featuring a fast 1:2 mix ratio and a translucent gel formula, it combines the speed of liquid with the conditioning benefits of cream for easy, precise application. Powered by Gelfuse technology, this 2 fl oz tube ensures vibrant, long-lasting results whether applied with a bowl and brush or bottle.









































| ASIN | B00F4GBXEM |
| Best Sellers Rank | #381,574 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #3,001 in Hair Color |
| Brand | COLORCHARM |
| Brand Name | COLORCHARM |
| Color | 10A Palest Ash Blonde |
| Container Type | Tube |
| Customer Reviews | 4.4 out of 5 stars 352 Reviews |
| Global Trade Identification Number | 00070018028990 |
| Hair Type | Normal |
| Item Form | Gel |
| Item Weight | 0.15 Pounds |
| Manufacturer | Coty Inc. (WELLA Color Charm) |
| Material Features | fade resistant |
| Number of Items | 1 |
| Package Information | Tube |
| Product Benefits | Long-lasting, fade-resistant results Excellent gray coverage Speed of liquid, conditioning and convenience of cream Product Benefits Long-lasting, fade-resistant results Excellent gray coverage Speed of liquid, conditioning and convenience of cream See more |
| UPC | 070018028990 |
| Unit Count | 2 Ounce |
N**H
good results
have been using it for 4 years
S**A
2da oportunidad
Este producto la verdad no me ayudo a quitar el amarillo de mi cabello pero e visto reseñas buenas
M**N
Quality
Great color
A**B
Great color for light blonde
Color is very good but needed two processes on the roots to rid brass. I have very dark roots.
J**E
Color is beautiful
Covers grey well. Color is very natural if your hair is already blond. Mine is naturally pretty light so not sure how well it would lift darker hair
S**N
YUP
I literally never write reviews but this toner has me excited since the last toner I tried didn’t really work. I just did a test strand and showed the before and after. I rlly like the way it turned out!!
G**!
Awesome color!
Awesome color. I have a really strong yellow undertone. I like how it worked with the 40 Wella activator
D**E
Awful, harsh
10A Palest Ash Blonde- you guys, never in my experience in both professional and personal hair care have I experienced such a painful let down. I was touching up my money piece with this color and within 5 minutes the smell was so strong my eyes started to burn and water, it was barely on my roots, close but not quite and I could feel it BURNING. It is a 1:2 ratio, mixed with 20 developer. By the time I got it off, my scalp was irritated, red, sensitive. This has never happened before, I've used Wella as my go to when touching up my hair at home and this was a first, idk if it was defective, old, or just the color itself. But I do not recommend
Trustpilot
3 weeks ago
2 weeks ago