ELEVEN AUSTRALIA Keep My Colour Blonde Shampoo for Women & Men - Purple Toning Shampoo for Blonde or Color Treated Hair, Blue Base w/ Ext Violet 2, Sulfate Free, Tames Brassiness

A little bit on the pricey side but worth the money. Works wonders for your blonde hair. Tones it and helps brighten your hair. I won’t use any other purple shampoo.

I LOVE this product! It has never let me down on my blonde hair. I had some brass on the last highlight I got and so I ordered this (because I had used it before) and it helped so much! The bottle never leaks. The quality is amazing. It doesn't dry out your hair! Make sure you put it on before you get in the shower on your dry hair... for some reason that works best for me. The only problem I had with this order was they send me the Repair your hair Shampoo instead of the keep my blonde bottle. Amazon sent me the correct order and I got to keep the other. Go Amazon!

Great Price and Product! Keeps the brassiness out of my blonde hair, doesn't dry my hair out. Smells amazing and leaves hair feeling soft and silky.

It’s a bit more drying than others that I have use but, it also works 10x better. It has a nice but not overpowering scent. It is expensive but definitely worth the money. My hair turns a very light purple after letting it sit for 2 minutes.

Best purple shampoo ever !!!! Tones quickly

Worked great got rid of yellow from pool and sun. Don’t leave shampoo in for more than a couple of minutes. And wash hands well with soap.

The product was recommended by my hair-stylist. I had added gray highlight and this shampoo helps the color to stay versus turning to a brass tone. Pair it with a color-supporting conditioner and my color still looks great one month later, despite tons of washes. The only downfall is it could possibly stain your shower walls if not washed (dependent on the material in your shower ex: nice tile, glass etc.) but I have not had an issue with it washing off. Great Shampoo!

This is a game changer for my blonde hair. I absolutely no longer have brassy blonde hair!I can't believe how much this changed the yellowish tint. All blondes should use this once a week but not every day. It's very effective!