Scoring Points: How Tesco Continues to Win Customer Loyalty

I started work on the loyalty program of a big retailer and read this book before joining. Really helped to understand what a loyalty program is and what's the purpose for a business to have it. Not extremely well written, but I am really happy I've read it. Wouldn't recommend for recreational read

A fascinating book explaining how Tesco's loyalty program works. It can be read on two levels. If you are reading for general interest, it provides a clear explanation as to how and why Tesco's loyalty system developed. If you are aware of how commercial retail software works, there are sufficient additional details to get an insight into how the nuts and bolts of Tesco's scheme were developed.An interesting read.

I really loved this book. It contains all the things I would like to know.It's perfect for students and for workers too.It's an art of work.

日本語版よりこちらのほうがわかりやすいです。会社でロイヤルティプログラムをやるため参考資料として購入しました。できたらもっと詳しいのがほしいです。

Given the fact that book is out for quite a long time and has not appeared in any major listing, let me label it a hidden pearl of CRM expertise. Book depicts how Clubcard, ultimate Tesco (retail) loyalty scheme, has been launched and later upgraded. The story, itself, is not the key essence of the book, but it reveals the principles of loyalty card establishment, including do's and dont's. If you work in CRM (even if loyalty program is not your responsibility), I strongly suggest you read this excellent piece.