IROIRO Premium Natural Semi-Permanent Hair Color 70 Pink (8oz)

I don't like giving 5 star reviews usually, because I personally don't generally trust most are authentic when I see them. I can't help it with this though.I bought this August 2019, and though I'm not quite out of it yet (Jan 2020) I am ordering more today. This is the brightest pink I have ever had, and while of course it fades, it fades to a beautiful light but still bright pink. I have tried more types of dye than I can remember (splat, sparks, pravana, manic panic, arctic fox, feria, punky, schwarzkopf, overtone, and a couple others) and this is my favourite by far (arctic fox and pravana get 2nd place). Now, I've only tried the really bright pink, I have not tried their other colours so I can't speak to their quality. I keep my hair pink because breast cancer runs rampant in my family.I have curly hair, so I cannot shampoo my hair daily, which does help. I didn't shampoo daily with the other brands either though. I dyed my hair last night, 1/5. The last time I had dyed it was 10/10. It had pastel ends, but was still bright enough that in spite of my crazy long roots, almost every time I would go out I was complimented on my hair. Often asked if I glow under a black light (I haven't tried so I don't know).I bleach the heck out of my hair the day before dying it because I have naturally rather dark hair, I can't get to a white blonde but I do go blonde. As per the directions, I shampoo my hair before dying it, and then dry my hair. Once I've totally saturated my hair I put on a shower cap, use the blow dryer for a while, and then leave it for as long as possible, generally about 2 hours. Then, heat my head up again with the shower cap, and then take it off and blow dry it for 15 minutes. It is a long ordeal, but certainly worth it.If you are an introvert and hate people talking to you, don't use this. I have strangers come up to me almost every time I go out and my hair is usually the reason they approach me.

Asian hair, pre-bleached w manic panic. The pink 70 color is nice (brighter than the picture shows), for me it has a slight peach undertone from the bleaching. Washed out about 50% in 4 weeks, but easily reapplied. In my friends light brown hair it was a more vibrant red.Not the best longevity, but good bright color that can dye most lighter hair, and didn't damage the hair.

It's VERY pigmented, so prepare to slather a lot of conditioner or Vaseline on areas you don't want it to end up on. I used this to "correct" my color when I realized that my hair was too warm for an ash brown look on my dark brown hair no matter how much I try to tone it (and I really don't prefer a second bleach session) so I said "fork it" and worked with my warm hair. I like how it ended with a gradient of salmon and vibrant pink tones, and it's much more uniform than the stark blond and copper streaks I started from. And it helped condition my hair after all that intense bleaching. My hands were slightly pink when I washed off the color (I usually don't use gloves at the rinsing point and for most dyes staining wasn't a problem) - not a big issue for me, but take note.I have yet to say anything about the longevity since I quite literally colored this morning, but I do plan on using a color depositing conditioner in between colors, so I hope it'll last for weeks and the fading remains pretty. Hot pink is my new favorite fantasy color!

I put this on virgin dirty blonde hair for a couple months of fun and it looked how I expected. What I did NOT expect was for this product to permanently stain my hair. Some of you might like the sound of that, but let me assure you the stain is not attractive--think NEON SALMON. After 6 months of trying every method in the book, this ugly color will not leave me the hell alone. There needs to be a warning on this product.

After being disappointed with the color used at the salon and manic panic I gave this a try and it's the best. I have recommended it to so many people since everyone seems amazed at how I keep my color lasting so long. A little goes a long way. I have colored my daughter and I several times diluting it with conditioner from the same container. Talk about the best bang for your buck. No harsh chemicals or overpowering smells. Doesn't leave my hair fried and I am not worried about putting it on my 6 year old's head. It smells nice and I can go over a month between reapplying. I did have my hair professionally lightened before to hold the color better. My daughter's fades faster and returns to her natural color without any weird lasting tints to it. Seriously, this is the product to use if you are looking for pink color. Last longer than the expensive, toxic permanent color and is a good price.

Faded faster than other brands.

I bought the 8oz in pink. I have hair a little bit passed my shoulders and used over half the container and I mixed with conditioner. I love the color. While it didn’t stain my tub or towel, it stained my fingernails while putting products in my hair when it was wet.

I have been alt coloring my hair for about 10 years. I have used everything from manic panic to punky colour even tried OverTone, and several salon colorings in between... But iroiro has, by far, the best pigmentation I have ever experienced in semi perm colors. I've had it on for 3 weeks now and it the fade is barely noticable- which is also a huge pro! I did lighten my hair considerably before applying color. I get far more compliments with iroiro on my hair than any other color I've used, including salon quality color. It smells amazing, applies super easily, and is totally affordable.Now the negative... This shit bleeds.. everywhere. My white and grey tees now have pink necks (luckily it seems to come out in the wash).. since it seems to wash out, I'm sticking with 5 stars. I cannot wait to try out some other colors from iroiro.