Global Brand Management: A Guide to Developing, Building and Managing an International Brand

Name: Global Brand Management: A Guide to Developing, Building and Managing an International Brand
Brand: Laurence Minsky
Price: 1577535.00 VND
Availability: InStock

Product ID: 288794204

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ISBN-13: 9780749483609

In today's hyper-connected world, any brand with a website or digital presence is 'global' by its very definition; yet in practice it takes an enormous amount of strategic planning and adaptability to successfully manage an international brand. Global Brand Management explores the...

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