







✨ Turn heads with every shimmer — be bold, be brilliant!
L’Oréal Paris Feria Multi-Faceted Shimmering Permanent Hair Color in 721 Dusty Mauve delivers intense, multi-dimensional color with 3X shimmering highlights. Featuring over 50 bold shades inspired by cutting-edge fashion, this vegan formula includes a Bonding Care Complex conditioner that strengthens hair by up to 40%, ensuring vibrant, healthy-looking color that blends gray hair naturally—all without a salon appointment.






| ASIN | B0751ML12H |
| ASIN | B0751ML12H |
| Best Sellers Rank | #152,748 in Beauty ( See Top 100 in Beauty ) #1,976 in Permanent Hair Color |
| Customer reviews | 4.2 4.2 out of 5 stars (896) |
| Date First Available | 11 January 2018 |
| Item model number | 071249359877 |
| Item model number | 071249359877 |
| Manufacturer | L'Oreal Paris Hair Color |
| Manufacturer | L'Oreal Paris Hair Color |
| Product Dimensions | 6.99 x 8.89 x 16.5 cm; 200 g |
| Product Dimensions | 6.99 x 8.89 x 16.5 cm; 200 g |
K**I
Love this color and it is getting more difficult to find. Color does NOT fade quickly. The shimmer makes the gray hair blend naturally.
B**D
I will definitely will love to buy this again too bad is out stock hopefully they will restock again 🙏
H**R
One of my favorite colors ever! Don't let the picture on the box fool you. If you're naturally a Dark Blonde, you get a beautiful vibrant shiny shade of teal. My local stores haven't had this in stock for quite some time so happy to find it online and at a lower cost.
J**S
Made my hair more purple than I expected but I still love it . Unfortunately it doesn’t last very long, but does fade very nicely. Toward the end it looks blonde with pinkish highlights. Got lots of compliments.
L**G
Not an easy color to find. Delivery was well packaged and super speedy. Thank you so much... I will be back!
Trustpilot
1 month ago
1 week ago