Currency Rethinking Competitive Advantage: New Rules for the Digital Age

good and easy access . booking is very good

This is a book about what I would call “strategic pragmatism”. A call to play offense and explore new customer driven and scalable opportunities leveraging digital capabilities. In brief, Ram Charan, a well respected advisor to CEOs and a masterful executive educator, cuts thru both the hype and the over-promising surrounding digitization and avoids the complicated jargon found in the digital transformation literature. He offers clear and concise and straight forward “rules” (working principles) to drive outside-in strategic thinking and strategic experimentation. Charan uses first hand case examples effectively to illustrate his six rules. On the down side, Charan does not address the “on the ground” execution hurdles as legacy businesses experiment and launch digital initiatives. All and all, well worth a close read. A book that will help you take smart action vs. stand on the sidelines.

Great read and learnings. Analysis of organizational challenges and changing dynamics of comp advantage in this DX era.

Another great book from Ram. It’s a great read for those wanting to know more about how business is moving forward across a few industries.

I have been reading numbers of books recently and they are all well written except this one.The book is just repeating what is happening around a couple of tech giants like Amazon Google Alibaba etc. I do no need a book to tell me my mom is a female. So unless your mind is still in the 80s otherwise you could just skip this book move on to something else.