Norwegian The Very Finest Fish Oil, Orange, 700 mg Omega-3s, 240 Soft Gels

This is a high quality fish oil and arrived FRESH. I didn't smell any fishiness in the oil inside the softgels. Fishy smell is a sign of oxidation which reduces the quality of fish oil, so if you check a supplement and you pick up that smell don't waste your time. It's gone bad and isn't doing you any good. This is far more important a test of fish oil than the numbers on the side of the bottle and how your favorite magazine rated it. Even a good fish oil can be stored improperly or just for too long and have gone bad by the time you take it home. Find a good brand and a good source and stick with both! The bottle indicates the softgels compare to liquid fish oil at 5 softgels to 1 tsp liquid. This is not a bad dosage for a softgel (fairly standard). More importantly, they are very easy to swallow. Other softgels I've taken felt like horse pills. I would much rather take 5 of these than 3 or 4 that were uncomfortable to swallow. You could make a softgel so huge that it had a full teaspoon of oil in it but who would want to swallow that?? I like these softgels because they are easy to swallow. Speaking of how many softgels it takes to equal liquid, don't forget fish oil should be taken at least twice during the day. If you take 2 or 3 after breakfast and 2 or 3 after dinner (total of 5 though) then you are getting more benefit than if you take 1 tsp of liquid at once because there is EPA/DHA in your system throughout the day. You could split that teaspoon, but by the time you wash up etc it is probably no more convenient than just taking a couple of these. The bottom line is really personal preference. That's why both forms are successful. A big reason I ordered this specific bottle (in addition to knowing the brand is quality) is because they are marketed as being chewable. I thought this would be great for my wife (who hasn't been downing vitamin pills since a kid so she doesn't take them quite as easily) and for the little one. Well I bit into one not totally expecting a Flintstone vitamin experience but I figured it would at least chew up easily. Instead, first the softgel popped and the oil inside burst out. This much was fine. The oil doesn't feel as, well, oily as many liquids taken off a spoon do, there's no fishy taste, and the orange flavor is very subtle (in a good way). But the softgel itself was too chewy, like it wanted to fight back a little bit. What basically happened is I swallowed the oil on its own and then the softgel in little different form than it was after the first bite ruptured it. So if you're thinking this may be easier for kids then yeah it probably is, but be careful not to oversell the "chewable" aspect because it is a bit of a stretch when kids are used cheap vitamins modeled after candy. I still think it's great that they are "chewable" but be aware they do not crumble in your mouth. Please leave any questions for me in the comments and I'd be happy to provide more info. I hope this is helpful!

very good deal

De lo mejor lo recomiendo

Only need to take one pill a day, love that. No fishy after taste.

While this product is a bit on the pricey side, it is probably about the best fish oil product out there.