Ultimate Guide to Google: How to Access 100 Million

Buenísimo libro si quieres aprender de Google Ads.

Good book. It provided me with the basic requirements to set up a campaign. The reality is that there is so much more going on that you just have to learn as you go.

I own and have read 4 of the 5 editions of this book. It got me started with AdWords and for the past eight years that's where I have made my living. Moreover, it's the book I recommend to friends and customers who want to learn just internet marketing in general. It goes beyond AdWords itself and nowhere do I find a better summary of what selling on the internet is all about.Why choose this book as opposed to all the many alternative volumes on the same subject (many of which I have also read)? Well, it's concise, it's extensive, it puts all the pieces together, but most of all Perry Marshall writes with an enthusiasm which gets to you. This is no textbook, it's an inspiration.One small BUT, and the reason I give this edition just four stars: It's time for a thorough update. Most of the past editions have added new sections and modified some of the text, but now a lot of that original text is getting a bit old. The original examples of ads and tests haven't changed, but Google's ad format has. Indeed, that original format was pretty much obsolete when this edition went to press. And there haven't been eleven ad positions on the Google search page since a long time (p.179), etc.Finally, I have one point of discussion amongst AdWords folks. I no longer A/B test my ads as described here. Each time your ad is shown, it's shown under different circumstances. You don't know what those circumstances are, but Google does and it may be that one ad performs better than another only depending on those circumstances. So I create 5 ads, let Google's algorithm choose the top ones, and then I weed out and replace the ones which don't get shown.But others will disagree! Anyway. Buy this book and I hope you find it as inspiring as I still do.

No tenia ni idea de Adwords pero como guía introductoria, muy bueno. Lo recomendaría.Gracias al autor.

If you are adwords professional , you must read for strategy purposes but not for beginners