Natural Instincts Demi-Permanent Hair Dye, 7 Dark Blonde Hair Color, Pack of 1

I really like this hair colour. My hair was professionally highlighted for years, but I wanted something different and easier to manage. Application was easy. It does come out much darker than expected but lightens with a few washes. I also used a blue shampoo to tone down any red. My hair feels much healthier. It blended my roots to the rest of my hair perfectly. I do have some greys, it did colour them but as a highlight. If you have a lot of grey I’m not sure this would be your best option.

So far I like it and it seems to match my natural dark blonde hair color nicely. I can’t imagine it will get much lighter in the next month due to washing hair which would be expected. Just hoping the tone stays the way it is now and doesn’t get too brassy. I added before and after of wet and dry hair as reference. I only colored the blonde parts of hair and left roots untouched. Update: A month after using this hair color I felt that it returned back to the original color too quickly. Fourth picture of my review shows that. I only washed hair twice a week so with that I would say it doesn’t hold as well as it should.

Awesome product Color is perfect No ammonia Easy to use

For a demi-permanent color, this takes a long time to fade. I do not know if all the colors have this problem. When I colored my hair, the coverage was great. The color looks natural. I thought it would fade quicker than it did.

This item is not covered by enough of my white heirs