

💜 Keep your color flawless and your hair hydrated—because your blonde deserves the best!
L’Oréal Paris EverPure Sulfate Free Brass Toning Purple Shampoo is expertly crafted to hydrate and neutralize brassy tones in blonde, bleached, highlighted, and silver hair. This vegan, sulfate- and paraben-free formula combines hibiscus and purple dye to maintain vibrant, color-treated hair while delivering deep moisture. Ideal for a professional-grade hair care routine, it’s designed to be used 2-3 times weekly alongside its conditioner for optimal brass control and hydration.














| ASIN | B07P7L1HFN |
| ASIN | B07P7L1HFN |
| Best Sellers Rank | #1,387 in Beauty ( See Top 100 in Beauty ) #190 in Hair Shampoos |
| Customer reviews | 4.5 4.5 out of 5 stars (65,230) |
| Date First Available | 14 July 2019 |
| Item model number | 071249395349 |
| Item model number | 071249395349 |
| Manufacturer | L'Oreal - Hair Care |
| Manufacturer | L'Oreal - Hair Care |
| Product Dimensions | 7.52 x 5.66 x 19 cm; 241 g |
| Product Dimensions | 7.52 x 5.66 x 19 cm; 241 g |
J**E
Good product
So far it’s keeping my blond the same and not brassy but i feel it makes my har a bit dry
R**N
Affordable premium quality
Makes my hair soft and shiny and leaving a very exquisite scent.
D**B
Good
Nice product
W**A
Keeps the hair's colour
Very good
D**I
Left my hair soft and shiny.
Sulphate free Shampoo & conditioner. Color protection✨
L**B
Good for highlighted hair
Did not work on my hair as it is not bleached . But worked for my sister who has highlights
B**T
Good product
Love it
M**I
Great for highlights
Great for highlights the colour looks great after using it
H**G
Amazing conditioner. It took the orange out of my bleached hair and makes it super soft. Easy to get a brush through damaged hair. This is the only pic I have of my hair since using it. Uh… enjoy!
I**S
Great
Y**E
The L’Oréal Paris EverPure set is an excellent choice for those looking to care for blonde, bleached, silver, or highlighted hair. This purple toning shampoo and conditioner duo, free of sulfates, helps neutralize brassy tones while maintaining a vibrant, even color. Its gentle formula protects the hair’s natural moisture, leaving it soft, shiny, and healthy-looking. With a 4.5 out of 5-star rating and over 32,000 reviews, it’s a highly praised product for its effectiveness, pleasant scent, and salon-quality results at home.
M**D
It might be my imagination, but it does seem to make my white hair less obvious amid my black strands.
L**A
This purple shampoo and conditioner duo works wonders! It tones brassiness beautifully, leaving hair bright, fresh, and soft. The formula smells great and doesn’t dry out hair like some others. Perfect for maintaining blonde, silver, or highlighted hair between salon visits!
Trustpilot
3 days ago
5 days ago