Marketing with Webinars Paperback – June 12, 2020

Got this book first on Kindle, then liked the information so ordered a hard copy. As a consultant, I've gotten and read several of Tom's books on Inbound marketing, Leadsology / invisible marketing (using webinars), etc. He emphasizes that a potential client will not engage you, the consultant, until they know about you, your successes, fees, deliverables, fit. etc. I have always believed that cold-calling doe not work in consulting. Tom offers immediately actionable steps to start to direct potential clients to you, having already gotten an idea of how you work and a possible fit between you and them / their needs. While some argue that his books are designed to serve the same purpose as his free information webinars, i.e., drive business to him, which is true, they provide useful tools for the provider to give the potential client a "taste" of how you work without obligation, a win-win. Especially for those in the service fields, consulting, coaching, etc. his books are a must read.

I’m a huge fan of Tom Poland. He is what I call an actionable contrarian. He does things differently, but he shows you what, how, and why. He’s done it again with this book. He does webinars differently, but he shows you what, how, and why he does them differently. He’s boiled down his simple process in a very actionable guide. I recommend you read it if you want a simple and streamlined process for getting new clients and/or customers.

Webinars are a powerful tool for sharing your wisdom and growing your business. This brilliant book details how to create, market, and deliver webinars so you never have to go looking for clients again. This is a 'must-have' for any marketing library.

While I can’t use all the gems in this books- it was very informative, well written and entertaining. Lots of great ideas and examples of how to implement.

I have struggled with webinar formats since I started my online business in 2015. They always felt slimy and manipulative. But when I met Tom Poland as a guest on his podcast, I knew there was something different about his approach... so I decided to give his framework a shot. I am so glad I did. Not only does his webinar format feel aligned and full of integrity - it works! I launched a webinar last month and sold $15,000 in one hour. I can't wait to keep using this framework to serve more people in my business!

You know what webinars are. And I;'m guessing you have some experience participating, hosting, and presenting with webinars. But Tom Poland has developed a highly effective webinar methodology. By following his model, you can get new clients with webinars in an hour a month, as incredible as that sounds. He presents tips and strategies to maximize results from webinar marketing that I have not read in other sources. Highly recommended.

Blown away by the way Tom presents marketing webinars. It's a refreshing, no b.s. guide to a familiar way to market. I've been hosting webinars for 14 years and I took a ton of notes and highlighted text.

I found this book to be an excellent introduction to the use of a webinar in marketing. It is clear that the author has had the success we are all seeking and was willing to truly share the keys to duplicating the results. I especially appreciate the detailed view of the process and the specific webinar content recommendations. This is the material that gave real value by providing the path to crafting a clear, short, winning message to deliver immediate participant benefits.