FOREVER NEW Liquid Laundry Detergent – Nontoxic Hypoallergenic Laundry Soap, Safe for Colors & Sensitive Skin - Essential Laundry Supplies, Delicate Fabric Care Wash (Original Scent, 32 fl. oz)

My favorite detergent ever, so far, which I've been using for many years already. Most importantly to me it washes away easily and doesn't leave chemical smell, as opposed to many others that don't go away even after a very thorough rinsing.

When I originally discovered Forever New, it was at Nordstrom who no longer sells it. Too bad for them. I used Forever New for washing my Lingerie, my Towels, my Clothes, my Carpet and anything else that needs cleaning. It's gentle, yet effective. I think my clothes, towels, and carpet have had their life extended by using this product. I can also use cold water saving the heating bills for water. On top of that, it has a faint scent like clean, fresh air after a winter rain! It's just enough to say, "Ahhhhhhhh," when you smell your clothes. It's not so strong it knocks you out like some detergents do. Thank you Forever New for your wonderful product. I can't say enough good things about it. All I can say to everyone is try it. You will LOVE it! DeeDee G. An extremely satisfied customer!

I love this product! It smells so good. It is pricy, but I just use it on my delicates so I try to grin and bear the cost! It keeps the color fresh and helps my delicates last longer. I stopped using it for awhile due to price and I can sure tell the difference between items washed with regular laundry detergent and this. The scent is enchanting to me. Sometimes I use a little extra just so my clothes smell stronger.

I am new to Forever New. My review is for the unscented liquid. I have started to feel now that my clothes have probably been washed 2-3 times in this laundry liquid (I finished a 2-pack) that they are noticeably softer with no other product used in the wash or dry cycle. I think that this soap goes a long way, because you do not need more than a few tablespoons in an HE washer. I notice a very slight "clean" scent from the clothes, which I like and doesn't seem to bother my very sensitive nose. I recommend this detergent because it is eco-friendly, and blankets, sweaters, cotton shirts etc all feel really nice and soft, and look and smell clean. It might cost more than the typical everyday detergent, but I will be reordering.My one particularly important note for those with hardwood floors, this *might* take the finish off if not cleaned up. I rent and the floor was already bad, but I did notice a few spots that looked new and like drip marks in front of the washer. Because the soap is clear it is hard to notice if you accidentally have a drop or two hit the floor, and now I just make sure I wipe up every time.

I purchased this to wash delicate fabrics such as sweaters silk tops etc.it is very gentle and my clothes come out of the washer clean and still In beautiful condition. I wash on a hand wash cycle or you can use it washing your items in the sink by hand. Best product I have found yet!

I wish this were cheaper, it’s super expensive, but it works. I am well endowed and have to go to specialty shops to buy bras. This is what the specialty shop sells and it works very well to get out all the oils and build up in the delicate garment that are bras and keeps them in good shape for a long time. I just wish it cost less! Thanks for reading this review and I hope you found it helpful!

Although a bit pricey, I love this product! It is very concentrated, so it doesn't take much for one washing machine load on delicate with cold water. I use it approx. every 7-10 days for my workout clothes and delicate lingerie (also put all bras in mesh bags). No need for fabric softener, and of course hang clothes to dry. Once by mistake I purchased the original scent, which smells like baby lotion - I'm just finishing that bottle. That scent is just OK - but my sensitive nose prefers all unscented detergents - including this, which was first recommended by the lingerie store where I splurged and finally was fitted for bras. I'll never go back to department store-bought ones, and this Forever New helps protect that investment and my daily comfort!

I like this product that was recommended to me by a company that sells intimate wear. I was warned not to use Woolite bc it has petroleum in it which breaks down the elastic in intimate wear. So I use this gentle cleanser. It comes in scented and unscented. Usually, I prefer unscented, but this has a very pleasant and light scent that doesn't irritate my respiratory system. Excellent for bras, compression stockings and panties that need to be treated with the utmost care as well as other items that are delicate.