Ultimate Guide to Facebook Advertising

Massive value and instructional video, on top of that, they provide a bonus sections with updated content, in my opinion, every serious advertiser knows that adaptation of part of the entrepreneurial journey, the “I don’t like video” “I don’t want to do video ads” cry cry thing…it’s normal, I get it, we will resist anything we don’t know, because I’m not used to either the video implementation either, I know how it fells, but it’s not about me/us…it’s about our customer/clients and how to use the best approach to get a sale/consult or whatever you’re trying to get out of fb ads.Adapt or die, be optimistic, and improve your advertising skills.Devour every content from Bob, Perry and other authors, they are the true Mavericks, great book by great marketers!Enjoy the read,Daniel

I bought version 2 a few years back and eagerly awaited this Fourth Edition.If you buy one book on Facebook Advertising, THIS is the one. It provides complete strategies on advertising and marketing, and most of all, how make money, not to lose money. Written by a team of the best marketers in the business, led by well known long-time Internet Marketing and PPC Pro, Perry Marshal, one of my marketing idols.Marshall is a pioneer expert in Google PPC, and brings over 15 years of experience to Facebook PPC marketing.Rather than reinvent the wheel, you can benefit from Perry Marshall along with Rob Regnerus, Thomas Meloche and Mark Ingles who are very generous sharing secrets of what really works.

I wish the author had spent more time on the process by which you would optimize your ads over time. The first 1/3rd of the book is him doing a walkthrough of the platform and all the buttons (not that useful). The second 1/3rd is a bunch of ad examples…but with no example result #s or info on what landing page the user is going to, not that helpful. The last 1/3rd has some really good nuggets about strategy and some funnel diagrams that are very helpful. I’m happy I read it but wish I could have skipped the beginning.

I just bought the kindle version (eTextbook) less than 48 hours ago and I've been devouring it since. I'm only about 80% of the way through but there is a TON of Gold in here. I can tell that I'm going to be reading this book multiple times and keeping it close by as a reference.I've had the 3rd edition of this book for a couple years, but don't be fooled, this was NO small update... rather it is a MAJOR Rewrite.The biggest shift is when Bob unveils his concept of the Deep Marketing Funnel. It's genius and custom built for how audiences respond on social media in 2020 and beyond.There are other gold nuggets like the Story chapter, which by itself is invaluable, and has created a new foundation for how I will approach all of my client campaigns going forwardThe hard work and high-level thinking that Bob put into this book is obvious and even though I rarely take the time to write reviews, I had to make an exception in this case for Bob and the whole cast of co-authors that Perry brought together. They absolutely knocked it out of the park with this one!If you are interested in taking your Facebook Ads game to the next level, or just want to start off on the right foot as a beginner, I highly recommend investing your time in reading the Ultimate Guide to Facebook Advertising 4th ed. You won't regret it.

nice to receive this book, great to know well about facebook advertising

With a platform that's constantly changing, it's important to understand the fundamentals... rather than the new and shiny tactics that may become outdated almost immediately. This powerful guide teaches based on incredible fundamentals... by experienced teachers. I was very happy to see that this book covered concepts like RFM and how to tell powerful stories. PLUS, it's an enjoyable read packed with action items. Highly recommended!

Perry doesn't only teach you to try to get sales from the initial touch point just like most fb ads gurus do. He keeps emphazing the importance of building a meaningful relationship with customer using fb ads which is exactly what all successful brands do.

If you're running a small business and you're tired of paying "Facebook gurus" for lacklustre results, this book will help you in 2 different ways: First, it will show you how to create effective marketing campaigns for your business (if that's the route you want to go), Second, if you plan to hire someone to do your Facebook marketing for you it will give you the education you need to determine which of the "Facebook experts" that come to your door wanting to take your money is actually "an expert".

I've followed Perry's work for years but am blown away with the depth and comprehensiveness of this book. The book successfully caters to both novice advertisers brand new to the FB interface, and provides advanced tips and optimisation strategies for more experienced advertisers. My experience is somewhere in the middle, and I found the book extremely valuable. The book demystifies the Facebook auction mechanics and bidding options (there are a lot!). I think David Nadler's chapter on 'choosing the best Facebook funnel' is worth the price of the book alone.Basically don't ramp up your Facebook spend until you've read this book! Also a great overview for business owners who want a high level understanding before hiring an agency.

Nachdem ich schon den Vorgänger im Regal hatte, habe ich mir auch die neueste Version des Ultimate Guide to Facebook Advertising geholt und bin nicht enttäuscht worden. Das Buch ist super strukturiert und geht weit über das eigentliche Facebook Thema hinaus. Behandelt werden die fundamentalen Aspekte guten Marketings und wie man diese auf das Thema Facebook Ads überträgt. Leider verpassen genau das viele Bücher und sind daher nur wenig brauchbar bzw. anwendbar. The Ultimate Guide to Facebook Advertising von Perry und Bob empfehle ich jedem, der sich mit dem Thema Facebook Ads auseinandersetzen möchte.

I love the description of deep funnels with the stages of Unaware, problem aware, solution aware, your solution aware, the most aware. This relates to the type of ads and content for each stage. There is also a matrix of which funnels and traffic is needed for various offers and ticket values. The book provides the information to avoid wasting your marketing budget.

Not only is this the nuts and bolts of advertising on Facebook. This book goes into business strategy and philosophy of business. Bob and Perry are masters of strategic advertising. Highly, highly recommended.