365 Days of Marketing Paperback – June 27, 2011

Love the ideas laid out in this book. If you can't find something to incorporate into your marketing plans here, you won't find it anywhere.

This book is a wealth of information that can be used on social media, websites and blogs. It is a reference book forthe year!

Was hoping for more than the typical.

Informative. Hard to find a book that stays up to date and has new ideas. A lot of these books are usually very repetitive.

Has some great ideas!

The author's conversational tone makes it feel like I have just hired my very own marketing consultant - - - but one I can talk to at midnight in my pajamas for less than the cost of lunch. In my initial consultation, I tackled the concise Marketing 101 section. The absence of long, theory-based explanations makes it easy-to-follow and PRACTICAL! Especially impressive is the simple and straight-forward approach to social media and web-based marketing. I walked away with an understanding of how to create a framework for consistent and engaging communication with my target audience using ideas that were easy to implement immediately. In my next several sessions, I felt as though I were brainstorming with my consultant: the book provides a list of promotions, activities, and themes broken down month-by-month, week-by-week, and day-by-day. Sticky notes in hand, I flagged a number of ideas that seem like a perfect match for my marketing goals. I appreciate the variety of proposals, ranging from simple ideas for monthly newsletter themes to ambitious partnership events with local businesses. Never preachy or pedantic, the book got me fired-up about some strategies I could really see myself using. This is a resource I can imagine myself returning to again and again for new ideas and inspiration. If you are looking for marketing plans or ideas but don't have the time or money to sit down with a marketing consultant, then this book is a must-have!

Great information to help with our marketing for the year. I have bought some of her other publications and have been very pleased.