John Frieda8.3 Ounce Shampoo for Blonde Hair, Violet Crush Purple Shampoo, Neutralizes Brassy Yellow Tones, Blonde Toner for Bleached, Platinum

Best shampoo for blondes. I use this especially when I first get my hair. Leached to keep the yellow out and it helps so much!! Doesn't dry out my hair if I use conditioner of my own after it. Water eventually will fade hair but this keeps it lasting much longer. Great smell. Very purple. Price is great as well. Shipping was fast! Received the next day after purchase.

Definitely get rid of brass without being as drying as some other brands. I wouldn’t use it everyday but even twice a week and letting it sit for a few mins worked wonders

Before the review, for your reference regarding my hair type, I am a 58-year-old white female with baby fine dry thinning dark brown and gray/silver hair, with a kink that used to be curls but is now just fuzz. I have what I consider to be terrible hair, and I have to go to pains to fix it, whether I am wearing it straight or curly. I try not to shampoo it every day because that just makes things worse over time. My second day after shampooing hairstyle is almost always some form of pull it back: tie it up in a band, or get it into a bun, clip, stick or scrunchie. Too often, that ends up being my first day hairstyle as well!I’ve tried just about every purple shampoo out there, and I’ve used them for both my now natural gray/silver hair, and white hot blonde (by way of bleaching) hair. This includes the gold standard Clairol shimmer lights.My hair is fully virgin right now, as I grew out the last highlight job, which turned out terrible as the new girl made a mistake and had to process it twice in one day. Ravaged!It’s been two years, but my hair is completely natural at this point and is half dark brown, half gray silver. I miss my blonde highlights, though, and I plan on getting them done next week with the more experienced stylist in the shop, who knows the formula to get my hair white hot blonde in one step.That being said, I had to go on the hunt for a purple shampoo. I purchased this stuff last week, and after using it, I was so happy with it, I purchased another one this week to hold for storage. I’ve used it about three times now.I can honestly say that this is the best purple shampoo I’ve ever used. That’s not terribly surprising considering it’s John Frieda, which is one of the only brands out there that can tame my fine, frizzy hair, without making it totally limp afterwards. I use the serum, especially on days when I want to flatten my hair with an iron. I also use the curl revival mousse, and my absolute favorite product in Frieda’s frizz control line is their moisture barrier hairspray. That stuff is excellent. Just a little extra info if you have the same hair issues as I do.It has the most potent of purple pigments. And yes, it does have a blue cast to it, but that makes perfect sense to me. Most of the time you are trying to fight yellow and orange in your hair when you use one of these products. Just go to your color wheel. The complement of orange is blue, and the complement of yellow Is purple. You definitely want a mix of both to get the best results. If the product is too purple, it can add red to your hair. That’s a huge mistake in this particular battle. And if the product is too blue, it can turn your hair blue. So a “violet” mix is perfect, meaning the product will have a bluish-purple color to it.The color is also extremely potent so it’s going to do its job. My hair is baby fine and dry, so this actually acts as a toner for me and I don’t have to go that extra step when I’ve color treated it to get white hot blonde hair. That’s good news, because toners are awful to deal with.However, what really sets this one apart from all the other purple shampoos is the shampoo itself. It smells great, the consistency is great, and most importantly when you’re applying it to your hair and sudsing it up, it is creamy and you can feel the moisturizing. Every purple shampoo I’ve used besides this one has been a horrible shampoo, and the only reason I was using it was for the toning. This time I found one that is actually a fantastic shampoo!The caveat is the shipping. I’ve done my research and Amazon almost always has the better price on this product when you buy the larger bottle, which is the 16 fluid ounce size. However it never ships well. I have not had one that has completely leaked out all over the inside of the box, as in major amounts of the contents. But each time I’ve purchased it, the bottle is closed, the pump is still down in the position of being closed, but the product has leaked out of the neck of the bottle and it covers that area and leaks down the side of the bottle a bit. If I had to tell you how much I’d say between 1/2 and 3/4 teaspoon. So it’s not a lot… however, I would recommend that you do not purchase this with anything else. That’s not a problem if you have prime as you’ll get the shipping for free. If you don’t have prime, then the price point doesn’t make sense anymore because you’ll be charged shipping. But if you have prime, purchase it all by itself, and when you get to the shipping options, do not opt for it to be added into any other recent package (if you have one) so you should also pick a day where you are not receiving any other package. That should keep it in the box by itself. If it leaks out more than just a little bit, get back online and return it as a damaged product.Other than that, like I said, it’s the best purple shampoo I’ve ever used.

Simply one of the best, most effective purple toning products available. The fragrance is pleasant, not at all overpowering, like so many other toning products. Doesn’t dry out your hair. Reasonably priced.

It’s wonderful , my hair looks healthy and bright shining

Does it get the job done? Yes, anti-brass for the win. Perfect for color-treated blondes.The ugly truth is that the bottle leaks a lot; about a quarter of this shampoo has come up and out of the dispenser. I'm not sure what chemical reactions are taking place inside, but the pressure is too much for the nozzle.I will say this was only purchased because it was under $10, and it was priced much lower than others for the large amount of product received. However, I'd purchase the bed head dumb blonde or lush daddy-o shampoos over this. Yes, leaking product in the shower is easy to clean up, but I'd rather avoid it.Also, avoid using this on your scalp unless you're cool with a purple scalp and dryness.

I love this product ore than the expensive brands! Works wonders!

My hair is over 60% silver-white, relatively thick, wavy, and very long. It hasn't been chemically treated in 3 years. The ends start to look dingy after a while... and they are over 3 years old. After using this product just once, there was a noticeable difference. I've now been using it weekly for two months, and my hair is bright and shiny right to the ends now. I've never tried a purple hair product that didn't work, but this one is also a good conditioner, and a little goes a long way - which is good, because there's a long length to go.