The Big Book of Words That Sell: 1200 Words and Phrases That Every Salesperson and Marketer Should Know and Use

I'm a big fan of business books that are jam packed with dozens and dozens of practical ideas that I can use to quickly improve my business results. And that's why I always enjoy reading anything that Bob Bly has written. In his Big Book of Words that Sell Bob gives me several hundred great words and phrases that I can use to create more effective marketing messages. Best of all, Bob breaks down great marketing into simple steps and then shows how to pick great words for that step. For example : One of the goals in marketing is to reduce the customers risk when they buy any product or service. The lower the perceived risk the more likely a customer is to purchase. On pages 110 and 111 of The Big Book of Words that sell Bob gives seven specific example of how to use great words to reduce the risk a customer might have in purchasing something. If you create any sort of marketing messages than this book is a gold mine of useful words and phrases. It has step by step instructions on how to make any marketing messages more effective. And it's also a great example of my ten X value rule when buying any business book. If its a good book I'll get a minimum of 10 times the price I paid for the book back in value within the first month. And with Bob's book I've got a lot more than ten times value back from my purchase. Graham McGregor

Okay

Please note: I write this with the utmost respect to Mr Bly, a far more accomplished copywriter than I could ever hope to be. But I must be honest. It was a slog most of the way through this book. But I'm a completist, so I had to finish it. Every now and then there's seriously sound advice, but for the most part it's like reading a dictionary. All the while I was vacillating between two thoughts: "I got the book at discount, so I can't give it a one star rating," and, "for what I paid for this book, the nuggets of gold interspersed between the long lists of words are worth at least a two star rating." But then the big surprise... There's a wealth of copywriting gold waiting at the end of the book. So it's worth at least four stars. (I reserve five star ratings for John Steinbeck novels and such, so four stars are like five star ratings for me.) I can heartily recommend the book. Thankfully. Because I was dreading giving the revered Bob Bly only one or two stars. (Phew!)

This is my go-to book when I am having a writer block moment- The words really DO sell! I found them to be just what I neededt o jump start my freelance business- ghostwriting for companies that "don't have the time" to write ad copy. Gert this one today - A keeper for sure!

The glossary is worth the price.

This is a very useful book, although reading it through isn't as useful as using it as a resource - determine what sort of marketing/sales/ads you want to do and look up the appropriate section and choose the approach that makes the most sense for what you are selling. Having said that, everyone should read the introduction. The points the author makes about poor communication are important and should be read by all.

Robert Bly did a great job of supplying, just like the title suggests, thought provoking words. Too, the section title are thought provoking as well - caused me to think of phrases specific to my own situation. I did not waste money purchasing this book.

Master copywriter and living-legend Robert W. Bly's remarkable book, "The Big Book of Words that Sell", can raise the status of all your written communications. The Table of Contents makes finding a word/phrase in the area you want to improve quick and easy to use. Each word/phrase has an example sentence for the reader's benefit. And the Appendices alone are worth the price of the book. The book is indispensable and remains within arms reach whenever I'm working/writing. When it comes to converting words into sales, you're in good hands with Bob Bly. After all, it is his 100th book! So, if you want to make more sales - and improve all your written communications - why in the world wouldn't you buy it?