

💜 Elevate your blonde game—ditch brass, keep glow, and own your color!
L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Conditioner is a hydrating, vegan formula designed to neutralize brassy yellow and orange tones in blonde, bleached, highlighted, and silver hair. Free from sulfates, parabens, and harsh salts, it deeply moisturizes with Hibiscus and purple dye, delivering professional-grade color care that’s gentle on color-treated hair.














| ASIN | B07P6FXF4N |
| Best Sellers Rank | #6,002 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #200 in Hair Shampoo |
| Customer Reviews | 4.5 4.5 out of 5 stars (9,302) |
| Item model number | 071249395363 |
| Manufacturer | L'Oreal - Hair Care |
| Product Dimensions | 2.96 x 2.23 x 7.48 inches; 0.02 ounces |
| UPC | 071249395363 |
H**G
Saves Bleached Hair!
Amazing conditioner. It took the orange out of my bleached hair and makes it super soft. Easy to get a brush through damaged hair. This is the only pic I have of my hair since using it. Uh… enjoy!
D**C
Much more color saturated and blue than the other brands
This works much better than the expensive beauty supply brands. The color is a deep, dark blue purple, rather than the standard weak purple, so it removes much more of the brass than the purple products do. Plus it stays in longer than if you use the shampoos so it works better and it’s really thick.
A**D
L'Oreal purple conditioner
Removes brassiness in blonde and brown hair. Leaves my hair soft and removes tangles.
S**W
I'm glad I bought L'Oreal!
I typically use L'Oreal for a lot of things and this conditioner does not disappoint at all. I have bright blonde highlighted hair of which this helps tone it down and have even gotten compliments on my color which surprised me. The smell is not bad at all but I would have to say if it had more of a lavender or eucalyptic sent it wouldn't hurt my feelings.
M**.
Works well! (I have ash brown hair with light ends)
To begin, I have light ash brown hair with light ends that are growing out and becoming yellow/brassy. This works. It may not be as dark as some other brands but seems to work just as well. I normally put it on my dry hair (I know, it says use wet hair...but rarely do I) but even though this has been used three times, ((each time on shampooed hair which is uncommon for me)) - it still works great. Will definitely purchase again - the quality for price is nothing to complain about. Nice scent, leaves hair feeling soft and does not weigh my curls down in the least. Recommended!
J**4
Great
Loreal is consistent with making great products. I bleached my hair 3 times in 2 days (due to not realizing my bleach was weakened because I stored it in a hot room)...After the 3rd bleach I used this conditioner. My hair was feeling very rough and tangled--and this conditioner made it immediately SOFT and untangled. it worked better than a bond builder conditioner I use. I didn't even use my bond builder because this conditioner was enough to make my fried bleached hair soft and shiny. It does lean towards blue but is purple also (purple is made of red and blue). Because it has more blue in it, I think it helped some of my strands that were barely orange.
D**D
Didn’t do anything
Bought it to remove brassy tones from my light brown hair. Unfortunately didn’t see any change. Maybe it works better for those with blonde hair. However, scent is really pleasant and it made my hair softer.
J**J
Love it
I have white hair. Old lady hair. Lol. I use this once a week to keep my hair white and not brass. The price is good. The results are great. The only drawback is you can't use it too often or leave it in your hair too long, you get a blue tint. Follow the directions and you'll be fine. Love it.
A**N
This purple conditioner works really well to neutralize brassiness and keep my blonde hair looking fresh and bright. It’s moisturizing without weighing my hair down. Love the subtle purple tint and how soft it makes my hair feel!
L**R
Love it, works well, good conditioning.
E**O
a mi la verdad no me sirvió mucho, no seca tanto el pelo pero la verdad no noté cambios, me acabé la botella y mi cabello lo seguía viendo igual, de todas formas huele bonito pero hasta ahí me funciono a mi.
L**E
Really like this conditioner and the blue purplish colour that helps tone my hair colour. Hair feels good after. Soft.
H**R
This purple conditioner is one of the best I've ever used. You can use it and just let it sit for 2 minutes and it works great. But what I like to do is do a mask with it and the color comes out so amazing
Trustpilot
4 days ago
2 weeks ago