The Future of Omni-Channel Retail: Predictions in the Age of Amazon

Working for Lionel as an intern was one of my first tastes of retail being a student studying Fashion Merchandising Management. His book offers a great overview of how the retail world is ever changing and the different channels such as online, that we have to connect with customers. I believe that the simplicity of Lionel’s book makes it easy to read and understand the ever changing retail industry. While the online aspect of businesses are a vital part of major retailers’ success, the book acknowledges that brick and mortar stores are still an important way to connect with customers as well. Coming from being a part of retail management in the industry, I do understand the importance of blending the two and the future roads ahead of how vital it is to continue to stay ahead of the curve with integrating technology in our retail stores and companies.

I was expecting more of a detailed implementation rather than a generalized strategy and "Know-hows" that you can get by just simple google. It wasnt bad but just ok

I am in a small manufacturing company, and we make the products that we sell, mostly in the retail sector. The changing nature of sales in the computer age is confronting my company, yet I have a few years of experience as a consumer using the internet to purchase many things, even supplies for my business. Lionel Binnie's take on the retail landscape is a good primer for adjusting and testing new waters in our sales approach, as people, especially the younger generation, become more comfortable making significant purchases through online channels. It is good to have many eyes and perspectives with me in making decisions going forward

This book was really helpful for me in understanding what omni-channel retail really means. I like that he developed the two-axis model and that he goes into the core functions of retail: discovery and fulfillment. It really helps understand why people buy the way they do and his predictions all make a lot of sense. I learned a lot that I will be able to apply to my own e-commerce business using the omni-channel retail approach.

Based on decades of experience in retail, Mr. Binnie presents a well thought out analysis that is valuable for a wide audience. On one hand it made me reflect more deeply on the choices I make as an individual consumer. In addition, as the owner of a successful part-time business for the past 12 years, this book provided insights into changing customer behavior that will help my business in the future.

With consumer goods, I've always felt it's a high touch game and it's a high tech game, too, that cannot be ignored. Lionel clearly articulates what's going on in retail and how to create an intelligent, thoughtful blended approach to create what your customers expect and more! This is high brow thinking with very practical steps to take.

I am excited to buy the book after reading previous reviews.However, the book is below my expectation because the theory it contains is too general and provides no hands-on tools to use.A search for Retail Omni Channel Strategy from google may lead you to more usable things.

A simple but well written book. Landscape in other countries may be different but still this book provides a good perspective to understand the context.

El libro está a mitad de camino entre lo mediocre y lo normal. Simplón, sim modelos estadísticos, en una edición bastante pobre para lo que cuesta. No hay mucha oferta de opciones para lo omnicanal, pero estoy seguro de que habrá mejores libros que este.

Não vale o preço. Muito superficial. Letras são gigantes apenas para encher linguiça.

Gives comprehensive introduction to the subject. Easy to read and understand

Excellent delivery by Amazon. However very generalised theory wrt Omni channel.