– Obvious Adams: The Story of a Successful Businessman

Obvious Adams by Robert R. Updegraff is a powerful, concise parable on business and marketing strategy. The story centers on a young advertising man who achieves spectacular success by simply recognizing and acting upon the "obvious" truths that others overlook in favor of complex schemes. This short work champions common sense, clarity of thought, and the belief that the best solutions are usually the most straightforward. It is a timeless reminder to avoid unnecessary complication. If you are in a strategic or creative role, this classic reinforces the critical value of stepping back to observe the fundamental, visible path to success. Highly recommended for a quick, impactful read.

good book. short, easy read, but important reminders and lessons in there.

Very thin book, quick to read. More applicable to business as it was a long time ago.

Very easy to read. Perfect for beginners as well as those with experience who are looking for a new approach.

I bought this after reading a recommendation by Rory Sutherland in The Spectator, and add my own weight to that. The book is short and quickly and easily digested. In effect it is an expansion of that most useful mnemonic 'Kiss' = Keep It Simple, Stupid.

A little expensive for a few pages and it tells one to always look for the "obvious"

Great book

Short though

Great book for business. quick read, nice moral. essential guide

I simple loved this book. A great insight into how we should make things simpler and simpler to understand the obvious! A must read for all marketers and brand managers!

Absolutely amazing experience with the chef he prepared a very delicious food with no onion and garlic. It's very cost-effective and Good quality food.

It is so good that Rory Sutherland himself recommended it.

Fantastic book. A fast read and it's amazing how relatable it is today over 100 years since it's original publication