

🌈 Dare to stand out with Alpine Green brilliance!
La Riche Directions Semi Permanent Hair Dye in Alpine Green offers 88ml of vibrant, mixable color that processes in just 15 minutes. This vegan, cruelty-free cream formula comes in a tamper-proof tub with a wide opening for easy application. Trusted for over 30 years, it delivers bold, long-lasting semi-permanent color suitable for all hair types, perfect for professionals seeking quick, ethical, and eye-catching hair transformations.
| ASIN | B00153EZ02 |
| Best Sellers Rank | #276,888 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #2,115 in Hair Color |
| Brand | Directions |
| Brand Name | Directions |
| Color | Alpine Green |
| Container Type | Tub |
| Customer Reviews | 4.3 out of 5 stars 4,316 Reviews |
| Full Cure Time | 15 Minutes |
| Hair Color Permanence | Semi-Permanent |
| Hair Type | All, chemically-treated-hair |
| Item Form | Cream |
| Item Height | 7 centimeters |
| Item Weight | 88 Grams |
| Manufacturer | La Riche Hair Dye |
| Material Features | Vegan |
| Material Type Free | Animal Derived Ingredient Free |
| Number of Items | 1 |
| Package Information | Tub |
| Product Benefits | Hair Coloring |
| UPC | 792486983921 759894479118 698798481332 |
| Unit Count | 30.0 Ounce |
C**E
Amazing color and bathroom staining abilities
I've used Manic Panic for three years but was getting tired of their color selections and mixing colors never resulted in what I wanted so I did some searching and decided to try La Riche. I bought the Dark Tulip and I absolutely love it! I have medium blonde hair that I bleached then applied the dye. The roots where I had just bleached were more of a bright pink and the middle/ends where it was previously bleached are a darker shade, like a deep cherry. I didn't have any difficulties applying it, the consistency is much like Manic Panic. I thought it was interesting though that it said it only needed to be left on for 15 minutes. I'm used to the longer times of Manic Panic so I didn't fully believe 15 minutes was enough. I probably left it on for about 25. The only con so far is how long it's taking to rinse out of my hair. I bleached my roots Tuesday. Dyed it Wednesday. It is so hot outside and I was sweating pink (which happens with Manic Panic too at first) so Thursday I sat in the shower for 10-15 minutes with my head forward just rinsing my hair and I am still sweating pink on Friday. Like I've said, I've been dying my hair for three years and I take precautions to not get dye all over the bathroom but let me tell you, this got everywhere. It stains almost instantly. Just rinsing my gloves off in the sink, any drop of diluted dye water left a stain even when I washed it away immediately. My tub is pink. I have NEVER had this happen before. I have an outdoor wedding tomorrow, I need this to stop! I'll update later when it starts to fade.
X**A
Lasted well, faded beautifully
I have medium brown hair with natural highlights and did not bleach it. This still made my hair quite red (the natural highlights in my hair went super super red, so if you're blonde, it'll be very red). I used this for Halloween and actually wanted it to wash out. 3 weeks later, with absolutely no appropriate "color care", my hair is still pretty red. It wasn't *quite* a natural shade on me when it was freshly dyed, still a little on the purple-ish side of burgundy, but I got a lot of compliments on it. The braid is right after I dyed it. The Gamora/Groot photo is a few days later, and the Maleficent picture is over a week later. The fade has been pretty natural, but the blonde parts of my hair have been really holding the color. If you *want* it to wash out, manic panic is probably a better route to go, but if you want to play with red without an urgent desire to have it out, this was a fairly natural red that holds longer than manic panic and faded beautifully/true to color. It will definitely last a long time with proper color care.
J**S
and got a beautiful green color (as expected)
Left on for an hour over bleached hair, and got a beautiful green color (as expected). My hair feels so smooth. Didn't stain anything while rinsing, but did stain skin a bit. Was able to remove with some scrubbing. Color stayed on for longer than 2 months for me. I had kept it on for an hour when I was dyeing it. It was a strong green throughout, never fading, but always looked beautiful. The picture with the circle on my face was the day after dyeing. The picture with just my eye, was 2 months later, give or take a few days.
B**B
I accidentally spilled like 1/4 of this on the floor and it sure ...
I think royal purple is more accurate. These tubs are so tiiiiiny, luckily plum is a strong color so it can be diluted. I accidentally spilled like 1/4 of this on the floor and it sure did stain well! I used probably 1/2 a full container (I didn't measure and like I said, I spilled some) diluted with a lot of silicone free conditioner on my shoulder length bleached hair and it came out a really rich and deep color. I ended up with a lot of blue streaks too and eventually it faded to a lovely baby blue. I would recommend this if you're looking for a dark blue based purple.
I**Y
I love this dye
I've always wanted to be a natural red head but not the kind salons give you, but that true orange red color. Most of the oranges I've tried over the years look red or fade to red but I purposely bought this because a girl I saw who used it, when it faded turned to a beautiful color. I've had my hair dyed enough for really visible roots and it's still pretty orange! It's getting close to where I want it. I plan on buying this again and again! One last bit, I have fairly thin hair and it comes right past my shoulders and I ended up slathering on a whole jar. If your hair is shoulder length and thick you shouldn't have a problem but anything beyond that I'd seek a second jar.
S**T
Merch2rock rocks as well as Directions
I am an avid semi perm color user and I found Directions hair color the longest withstanding color with proper maintenance. I usually order a couple different colors and mix them to make my own unique color. Unfortunately, across the board of semi perm color companies, it is hard to get the exact color in the color charts as everyone has varing degree of base color. (Bleach and unbleached). My recommendation when putting a semi color over totally bleached hair is to go a shade darker than you want. These colors are all pretty bright and obviously the get lighter with time and washing. If you are putting these colors on a hair color other than blonde, I recommend the opposite advice and go a color shade lighter. In terms of Merch2rock, they stock alot of hard to find colors and there shipping time is on point. I have had shipments of hair color go missing, extremely long wait times and exploded hair dye in shipment. It was nice today to get my shipment from them in only a few days. On to trying a new color today. Rock on.
L**I
A
Awful! The color was to be purple and turned my hair blue! The company didn’t care and did nothing to help me Fix it or refund me. Buyer beware
B**E
Beautiful Color
This is a great color and overall great product. My favorite two are Plum and Dark Tulip. I love the way it looks on bleached hair, and it's so pigmented that you don't even need to use very much. After bleached areas had grown out, I decided to touch up my color and the plum as well as Dark Tulip even changed the tint on the grow-out of my light brown hair. This is definitely a color I'd get again. Currently am in the planning stage of using this just on unbleached hair to see how it tints and colors.
Trustpilot
1 month ago
1 month ago