Wet 'n' Wild Photo Focus Concealer - Fair Neutral (New!)

It is good value for money. It is quite smooth. Don't know about longevity as I wanted it for my dark under eye area but the colour was too light so no good for what I needed, so I haven't worn it. Great for covering marks and blemishes tho.

Good coverage

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So I have super pale, super dry, and sensitive skin with neutral undertones typically. I was using the shape tape concealer but found that it was a little bit heavy for what I was looking for. I don't wear Foundation, just a hydrating lotion/face primer and powder. So having really heavy concealer was a bit noticeable, sort of like a reverse raccoon lol. The only thing I don't like is the packaging- its just a constant issue honestly. And I'm not one to make a big deal about packaging usually, as long as ot works who cares. BUT this particular tube is just annoying, and causes me problems by leaking and sometimes the product will somehow overflow and get squeezed out of the sides when you try to put the lid on?? So i end up not being able to fully close the lid without losing product and making a mess. I honestly don't understand why Brands try to make everything different and in the process mess up like the basic functionality of things. But its a good price and works well for my skin so overall I will keep repurchasing until i find something better. Wet'n'wild PLEEEASE fix your dang tubes!!! PS: in case anyone is wondering, i use the IT cosmetics gel lotion and the Maybelline Fit Me powder with this concealer for my face routine.

I bought this because it was the cheapest concealer I could find, and I’m shocked that it has honestly been the best concealer I’ve tried. I think that finding a good concealer is pretty difficult, so I’ve probably tried out about 15-20 different ones trying to find one I like. This is my favorite because it goes on smoothly and doesn’t make my skin look flakey or uneven. One time my friend was doing my makeup and she was so impressed with how well it applied that she bought herself a tube. Would definitely recommend this

I purchased this on a whim and I was impressed with how well it works. It is lightweight and the price was fantastic. I usually use a more expensive brand and it works as good.