









🎨 Unlock your best blonde—because your hair deserves the spotlight.
WELLA COLORCHARM Permanent Liquid Hair Toners deliver salon-quality brass neutralization with up to 90% less hair breakage. Available in 12 vibrant, fade-resistant shades, these vegan and paraben-free toners make achieving healthy, radiant blonde tones effortless at home.












| ASIN | B07M8Q5LT2 |
| Best Sellers Rank | #866 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #13 in Hair Color |
| Customer Reviews | 4.6 4.6 out of 5 stars (23,300) |
| Item model number | 99240013933 |
| Manufacturer | Color Charm |
| Product Dimensions | 1.85 x 0.94 x 3.66 inches; 2.1 ounces |
| UPC | 070018106490 |
M**T
Removes the Yellow for Blondes - great platinum look!
I have used this wella toner for several years. Here are two pictures showing the difference if your hair has less highlights what you’ll get versus the photos that have more of the platinum look is when my hair was more heavily highlighted. Both color options are great whether you’re starting with a very white blonde or darker blonde. This product helps remove the yellow tone that most blondes hate on your hair starts getting that yucky yellow color. It helps transition your hair to a nice ashy color. Don’t be scared by your hair, looking purple when you have the product on. I use volume 20 with this Wella platinum toner and leave on for 20 to 30 minutes. My favorite way to use this product is if your hair is heavy on highlights because it will get you that a deal platinum ash look.
L**A
Fantastic toner. Have been using this for years.
Cannot stress enough how much I love this product. The color of the toner covers my gray and adds a rich ashy depth to my existing color. I have been using this product for years now. It is very gentle on hair and lasts approximately a month before having to reapply.
M**L
Easy to use and effective!
This was the first liquid toner I had used from colorcharm - I typically use the cream ones. I thought this was just as easy to use and was just as effective as the cream style. It also had the same salon-like fragrance that the cream version has (which I LOVE). I had bleached my hair and then used this toner on the top and it did leave a very pale pink tone. It was super easy to use and worked very well in my opinion (keep in mind I am not professionally trained).
G**.
Perfect color platinum gorgeous hair
Love this product it's makes your hair Platinum beautiful color you can't go wrong with this folks you have to understand this is a an amazing product to use
S**H
Just a few warnings!
Totally missed the step where you have to order the other item with this (the developer) but once I had both, I just have to say everyone saying it doesn't change your natural roots... are not correct lol. It completely lightened my natural hair color and made it brassy! But I'm hoping after a few washes it cools down. As for the rest of my hair, I can see the difference for sure. Not meaning to sound so negative lol but I also have to add the horrible smell from the chemicals was so bad, I had the worst headache! I also lost about 500 strands of hair. So these are all just a few things to be careful and look out for.
A**S
Maravilloso 🥰🥰🥰
I recently tried a hair toner and I’m honestly impressed with the results. After lightening my hair, I noticed some unwanted yellow and brassy tones, and this toner helped neutralize them beautifully. Hair toners are designed to adjust the tone of color-treated hair and cancel out unwanted undertones without changing the overall hair color.
S**H
Great toner
It brought my bleached hair to a cool tone that im super happy with. The product has a strong smell but that’s common for toner. It was easy to mix and apply as well.
L**L
Good when done correctly
Use only a 5 or 10 volume developer! And watch it in the mirror as it oxidizes to ensure it does not over process. Your hair must be at a level 9.5/10 for it to tone, otherwise it won't do anything or it will darken your hair and make it muddy. Done correctly, it will not damage and will turn out how you expect. I find Wella toners to last as well. I don't find it necessary to use toning shampoos or conditioners.
B**E
Love this toner for getting rid of brassy tones. Quick service, thank you.
N**E
This hair color delivers even coverage and true-to-tone results. It applies smoothly and leaves hair looking vibrant and refreshed. A dependable at-home coloring option.
V**G
Great toner
F**S
Llega súper rápido y el color Perfecto
L**.
nice
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