Naturtint 4G Golden Chestnut Permanent Hair Color (Pack of 1), Ammonia Free, Vegan, Cruelty Free, up to 100% Gray Coverage, Long Lasting Results (Packaging may vary)

I am very happy with Naturtint. It is very easy on the scalp and covers my gray (very gray) very well. The color I use, ash blonde is very close to my normal color. Ease of application and full directions are good. I love the conditioner and use it with every shampoo, since you use very little each application. Good product overall!

This is my go-to hair color. After I discovered this brand, I have not colored my hair again at a salon. It does not last as long as the hair color from the salon if you have no gray/white. If your natural hair color is changing and you can see gray hairs popping up, then this brand lasts almost as long at the hair salon colors do. I'll stick with the healthier version!

Nice color with no ammonia and thus no icky smell. There is a fragrance but it’s pleasant. It arrived as reflected on the page and the seller gave me free samples of hair masks and a slightly lighter color that I can try for summer. The color comes with a hair mask that really softens your hair. Very pleased.

El color no queda ni remotamente de ese color que muestra la caja , el color se torna como un rojo uo carmelita rojiso , lo bueno que tiene es que no huele fuerte , mas bien ni olor tiene , pero el color nada que ver al de la foto

✅I buy this regularly to cover my grays! No complaints at all! I do use a honey oil found here (https://amzn.to/4jWkdUp) which helps. I really can NOT live without this product. 😝 I hope it doesn't go away. I don't have to worry much about getting on scalp cause it washes off scalp easy so applying is a breeze for me. I love it! I do apply newspaper around the areas cause those splatters will mess up your area lol. Must have! I have 4c locs if that helps.

Beautiful color and easy to apply. I bought it on sale and wish I would have bought more. I am 70 and have very long hair. I am blessed with healthy hair and I like to keep it looking its best. Love this stuff.

I'm very impressed with this product! I was spending over $200 at salons for hair color that faded in 6 weeks. I'm at 8 weeks now and only my gray roots are showing.

So my hair has been dyed professionally before and I've always been left with a burning scalp and lots of hair fall afterwards. I have very thick, coarse hair, so I knew I wasn't going to go bald but it was bad enough for me to worry about what effect the dye was having on my body. I recently decided I wanted to change back to a blonder color but, being a grad student, I am on a shoestring budget and didn't want to pay to go to a hairdresser and have highlights done that just grow out within a month anyway. So, I came across this stuff here on Amazon and selected the Wheat Germ Blonde. The first time I used it my hair came out golden-red but only at the roots. So weird. Then I went out and bought a box on the Light Ash Blonde color to try and tone it down. It did work a bit but there was still a bit of orange gold color to my roots. This past time, I went to the store and bought a box each of the Light Ash and the Light Dawn Blonde. I was very scared my hair was going to turn either full blown orange or go platinum. I mixed half of the Light Dawn Blonde and half of the Light Ash Blonde into the squeeze bottle (I just eyeballed it) and crossed my fingers. My hair came out a couple shades blonder, no hint of red or orange, and it has highlights! So, I'm going to keep mixing half Light Ash into any of the colors I use and continue to gradually lighten my hair up. I want it to eventually be a medium colored ash blonde. Also, I noticed the scent of this stuff as being kind of like licorice but with a chemical undertone. Not nearly as yucky as the stuff the salons use, but I found it noticeable when I was applying it. Also, my scalp did burn slightly when using the dye but I didn't have the hair fall like I did with the other salon stuff. I strongly recommend finding a really gentle shampoo and conditioner if your scalp is sensitive. I use the Giovanni 2Chic Avocado and Olive Oil Ultra-Moist Shampoo and Conditioner and they save my hair and scalp from utter destruction. I also use keratin masks once a week to keep my hair from drying out. Here's my advice to other first time users of this product and first time at-home hair dyers:-if your hair turns out orange or red, mix half of one of the ash colors with the shade you want to achieve the next time you dye. Using the Light Ash Blonde by itself didn't have much of a dramatic effect on taking away the orange in my hair, but mixing it with the other blonde shade (Light Dawn Blonde) and then applying that mixture did have a big effect.-make sure you really mix the color before you put it on your hair. The box recommends shaking the bottle for two minutes before applying, I set a timer to make sure I do a full two minutes. Don't let it sit and settle after you have mixed it either, as this seems to mess with how the color turns out.-use the shampoo and cream conditioning treatment provided. Remember to leave the conditioning treatment on for at least the recommended two minutes. This seems to help how the color comes out. Then I followed with my regular Giovanni shampoo and conditioner and left that conditioner on for another couple minutes to really soothe my hair and scalp.-visit the Naturtint website and figure out the closest shade to your natural hair color. These dyes are only supposed to lighten your hair a couple of shades lighter at a time. Mine is somewhere between the 4N Natural Chestnut and the 8A Ash Blonde but the 8N Wheat Germ Blonde shade still turned my hair golden red at the roots when I didn't mix it with the 10A Light Ash Blonde.-don't be scared to use a lighter blonde color than what you want to achieve if you are using it to mix with one of the ash colors. I certainly don't want to be platinum blonde, but the 10N Light Dawn Blonde mixed with the 10A Light Ash Blonde lightened my hair a couple of shades without turning it red or orange and instead left me with lovely natural looking highlights. My hair is still a light brown/dark blonde color after using this mix of colors.-I wouldn't recommend buying hair dye off of the internet sight unseen. It's best to go to the nearest retailer that sells Naturtint and pick out the shade or shades that you like and try them. Once you figure out what shades work best for your hair then you can buy them from Amazon.-I think this hair dye really is made for mixing. With the Light Dawn Blonde and the Light Ash Blonde colors mixed, my hair has natural looking highlights and avoids that tell-tale dyed hair look of monotone color.Overall, I recommend this hair dye. Just don't give up on it if you don't get it right the first time and remember to be gentle to your hair and scalp.