Definitive Guide to Entertainment Marketing, The: Bringing the Moguls, the Media, and the Magic to the World 2nd Edition

Was happy to find this book for my daughter who needed it at college and she is very happy with it

I would like to introduce anyone who are interested in te entertainment industry! When I read it, I felt very exited of every word in the book. And I think this book is good for a begginner who just step into this industry.Shipping was very fast & the book was brand new! Nice seller!

If you need this for class this is the best price I've found. If not, then what are you doing here?

Enjoyable,and breezy but rather long-winded in certain chapters as even the brisk tone gets bogged down in detail after detail about how certain industries function. Useful as an overview, to be sure, but rather tough to swallow if you're not as keen on knowing movie marketing as sports or vice versa. This was used as a textbook in one of my graduate level marketing courses.

Great insight of the entertainment world explaining the business model from the basics up, essential for the basics of every marketer interested in the industry

Wow. Exceptional book. Was not expecting to get such a deep understanding of this little truly-understood business.

good

great book