L'Oréal Technique HiColor Blonde HiLights Permanent Hair Color For Dark Hair - Intense Blonde Highlights, No Pre-Lightening Required, No-Drip Crème and Color Resists Fading

Lifts great on dark hair. Use this if you have dark hair and are looking to lift to a lighter shade. I have dark brown hair and used this to lift from mid shaft to ends a red color. Have used many times and always works great.

I absolutely love this. I know it's for hilights, but I use it on my entire head. The most beautiful bright red ever!

Yesssss the best hair color I’ve used to get my hair bright red having dark brown hair myself.

for my girlies , PUTTING YALL ON!! works amazing for red hair. it’s very vibrant. of course it depends on your hair history. it won’t show up bright over black box dyed hair !

Yo misma me pinto el cabello, desde hace 4 años y amo demasiado este producto

I use this hair dye for the bottom of my hair only. The red is vibrant, but it really only last about 3 weeks, before fading. The salon dye would last about 5-6 weeks. It's not an issue to color more often, but i wish it would last a bit longer. Easy to apply. Strong smell. Use gloves and a smock.

I loved this dye, it doesn't damage my hair and it has a beautiful color.

You can't tell much but this color is great. It's my go to for red colors. It's easy to use. It always comes through how I need it to.