Color:#10.01 Lightest Platin Ash Blonde So Pure Color is an ammonia and paraben free permanent haircolor, enriched with certified organic plant extracts. Including the unique PhytoKeratin, which rebuilds the natural hair structure from within and protects during the color treatment. What it does - So Pure Color is a mild, effective Ammonia and Paraben free hair color, inspired by nature. Enriched with essential oils and Argan oil to improve the hair structure and shine. Why it works - Enriched with Phytokeratin, to rebuild the hair structure. Argan oil, contains vitamin A and E for added moisture and Coconut base for extra conditioning. Essential oils give you an aroma experience aligned with the So Pure philosophy.
M**7
ingredients decent. Doesn’t cover grey. Too bad
Update. Does not cover grey hair at all.Before buying this I asked fellow buyers what the ingredients were. Never got a response. I had to buy it to find out. After seeing Resorcinol in the list of ingredients I contacted Keune. This is from the rep "I have confirmed all our color is PPD free. Unfortunately, all our color lines contains resorcinol. Resorcinol is usually in all our darker pigments because they help the dye bond to the hair. " If you googled this brand of hair dye and read that it's free of both, that would be incorrect.
A**I
Great grey coverage
I switched to this product due to the fact that it is ammonia and paraben free. I had been using another 'natural' dye that was irritating to my scalp so I wanted an alternative. This is a professional-grade product. This product provides great coverage, offers a nice natural looking color, and didn't irritate my scalp. In addition, my hair feels soft and silky rather than dry like it often does after I color it. It doesn't have a distinct or chemical-like smell. The product completely covered my greys but allowed for some natural variation in color throughout the rest of my hair. I can't speak to how long the color lasts or how it will look when it fades a bit but overall I am very pleased with the product and plan to use it in the future.
A**Y
This is best color Ive used and Ive had my hair done ...
Ladies the developer will last a very long time!!!! You dont use much at all. Equal parts when mixing! This is best color Ive used and Ive had my hair done for 35 years!
N**.
Five Stars
it does grab and comes out dark so beware
J**T
Don’t bother.
Very expensive for just two ounces of coloring. Does not include developer. Instructions are difficult to follow and are written in too many languages.
C**A
Nice brand !! I will buy agin but a lighter color for my mom
Love it!! I bought it for me, but I ended coloring my mom hair (she is 90% greyhound), it really works on her grey hair color; if you want the color gets lighter and cover your grey hair; you will need to use more developer and leave longer.For grey color needs 60% developer of a 9% and hair color 40%. You can learn the instructions in YouTube. There are a lot videos with this brand; just follow the instructions and you will make it!! Tons of tutorials online!!It matches perfectly with my natural hair color and cover my greys! I do not use much developer. I only left the color longer.I use 30% developer and 70% Jaír color and leave on my hair for 60 minutes.
M**E
Best hair color product.
This is by far one of the best hair colors that I have ever used. I have an extremely sensitive scalp, along with allergies. Not only does it smell great, but leaves the hair looking healthy.
J**Y
Liked this product!
For a hair coloring product without Ammonia or Parabens, this hair dye covered gray hair better than anything I've tried to date. One tube will give me 2 1/2 dye sessions, so the cost is less than it seems.
Trustpilot
3 weeks ago
3 days ago
