Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits

A great guide to curating compelling social media accounts. Full of stories, examples and practical tips. 👍

SummaryThe book starts with a useful description of an established framework that you can use to build your brand on social media. It then offers weak advice on how to make the most of each platform. There are much better books out there on Social Media and Marketing more generally. This book isn't worth the money.More DetailI heard the author being interviewed on a podcast. She sounded smart and offered some great advice. She's also got an amazing professional track record and done some incredible things - much more than I have in my life. I was impressed.So, I bought the book. I guess the podcast promo worked huh?But I was sooooo disappointed.The book starts by explaining the Story Brand Method (which is an awesome approach and book btw) and how you can use the framework to build out your Social Media Strategy. This was an interesting idea. Although, if I'm blunt, if you've read the Story Brand book then this description of the method added very little.The book goes onto talk about the main Social Media sites (as they stand today) i.e. Facebook, Instagram, Twitter, LinkedIn etc.It's here where the book becomes less useful.The sections on each platform are very light. There are high level 'tips' such as for Facebook marketing, "Encourage fans to engage with your content to see more of your posts".Ah! So that's how it works! No one told me that ;-)Here's another earth-shattering tip from the book on Twitter marketing; "Don't use a hashtag that most people already associate with something else."Which, obvs, is sound advice. But not exactly mind-bendingly remarkable. There's also no practical advice on how to avoid this marketing faux pax (try a service like Hashtagify.me or similar).Sigh.I know. I'm being harsh. And I feel bad. This person has put time and effort into writing this book. And the intention is clearly well-meaning.But you're only get some value out of this book if:A. You've never come across the Story Brand approach beforeAndB. You've never tried to market via a Social Media channel. Like ever. Never. Because, if you have, even for 5-minutes, you'll be reading this and saying to yourself, 'No....Sherlock!'RecommendationFind the author online.Listen to her speak. Watch her on video.She's clearly smart and super accomplished. But she could have given us more with this book. Much more.Oh, and if you're looking for a really good book that will really help you with your modern marketing, I'd recommend Marcus Sheridan's 'They Ask, You Answer' 2nd Edition instead.

I am about 25% through this and I’m finding it hard to read. As someone who’s used social media for 6 years for business a lot of it doesn’t make sense.I also don’t feel that the way it’s written represents Businesses that sell beauty services at all. It doesn’t explain about the use of images in an industry where it’s so important. Having spoken to my target market, most want to see lots and lots of pictures of what I do which doesn’t get represented by the 80/20 or the different types of withdrawals/deposits.I’m going to persevere and will update as required.

I read this book in two days and there are more highlights than probably any book I have read in a long time. The insights to the right way to approach social media to garner the right audience versus the traditional throw it out there hoping it sticks. Building on the Book Story Brand it was so clear what my next strategy would be.

This book is the REAL deal on social branding. I can quickly tell the difference between someone who thinks they understand social media and someone who has been involved in it from the early days and genuinely understands how social actually works. Within just a few pages, I was hooked.I liked that it starts out by taking on widespread misconceptions about social media, including some that I am guilty of. One example is the, "If only Mark Cuban would post about us, we'd be set!" While this clearly wouldn't hurt, a true social media strategy is much, much more than than one post by a popular media personality. Claire Diaz-Ortiz does a good job of explaining why, which is something I needed to understand.Social Media Success For Every Brand clarifies and explains all the various components that need to be in place to experience true, long-term brand success with social. You can't build anything without a solid foundation. It finally brought it home to me how theses components build upon one another and must be in place, something I hadn't given enough thought to previously.It also discusses the capabilities-and limitations- of social media. Social is great for some things, not so much for others. Knowing the difference will make a huge difference in your success.Another differentiator that I really liked is that it provides specific strategies and examples you can follow. To me, this is the hallmark of any great "how-to" instructional book. Too many other books taking on social might say something like, "You have to sell the prospect that your brand can solve their problem." This book differs in that it explains exactly HOW YOU DO THAT and shows examples that have been successful so you have templates to work with.Having these to review makes a huge difference in creating successful ads and posts and doing them correctly or incorrectly. You'll see successful examples of ads and posts for a variety of platforms including Facebook, Instagram, Twitter, LinkedIn, and more. These alone are worth the price of the book.To summarize, this book is not a poser- it's the real deal from an expert who has walked the walk and has a deep understanding of what she is talking about. If branding your company via social media is on your agenda and you want to do it right the first time, buy this book.

There was a bad review on top ,but I still decided to buy this book.it is definitely not as bad as the review below, but does lack some depth. I felt there was scope for more depth on channels somehow. But I am definitely going to read more books from claire! Since it takes the story brand framework forward, could connect more to it.

I purchased the Social Media Success book shortly after it was released because I'm a huge fan of the super simple, Story Brand framework. But trying to explain to clients how to grow their social media presence isn't always an easy task. So I was geeked this book is packed with incredibly helpful info, charts, and an easy to follow system anyone can use.I started using Story Brand when I had a hard time helping a client who was struggling with his small business. His website was a mess, he couldn't easily explain his service, and I couldn't give him clear instructions no matter how hard I tried. Thankfully, these books are a quick read and I learned how to clarified MY message, my clients message, AND helped him with both marketing and social media.The best part in my opinion, is that you can improve your Brand without reading all, or any of the other books. Social Media Success for Every Brand is very thorough.. it covers engagement ladders, content plans, the facebook algorithm, curating tools, social media audits, Pinterest, Youtube, Reddit, IG, FB, Twitter, LinkedIn, curation, growth strategies, how to generate empathy and how tell your story to get followers to engage. To name a few! Highly recommend to anyone with a personal or business brand, and I hope my photos give a good glimpse at what's inside.

Business owners struggle with the nagging feeling they should be using social media for their business. They struggle because they see and hear so many confusing and opposing opinions about it. They are busy working and it's almost offensive to suggest to them they need to stop what they are doing and post something to Facebook or should it be on Instagram, LinkedIn or Twitter? They see other brands doing it effectively. Why can't they?Actually, they and you can. You just need a little clarity and a plan. Claire knows how to help you see the path you should take and give you the tools to clearly communicate with your team. In no time at all, you will know more than your competitors about how to take advantage of powerful free tools to help you grow your business better with the help of social media.You need to read this book and anyone who works with you on your social media plan must read this book so everyone can be on the same page and speaking the same language. Follow her plan and you will win!