Launch: How to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams

Extremely useful book with clear writing and approach. Must-read for any new entrepreneur... Or for experienced ones with large lists!

I can’t quite put my finger on it but I love this book it was very practical and very encouraging and inspiring I have yet to really do a launch yet because of it but I know where to go when the time comes

I recently bought this book because I am looking to create an online course for my personal brand. I wanted more guidance on how to nurture and grow my audience into wanting to buy my product without coming across too salesy and inauthentic.I just finished reading it, and I have to say that there is a lot of powerful points in this book. A lot of it revolves around content marketing. I definitely feel more confident with my launch strategy now and this book really gave me a guide to follow through on my plans.It's definitely one of those books that you'll be going back through as you start to go through your launch process. I highly recommend it for any one looking to launch any product or to even build an audience of some kind.

I bought this book after seeing so many of my clients succeed with his formula, I needed to know how they achieved the results they did. After reading his book I now understand why his system works so well. It seemed mysterious and like magic before, but now I can see how it all works together.My business builds sales automation systems so I get to see behind the curtain on what actual earnings are with all the different sales methods out there. The clients that use Jeff Walkers system for selling their online courses make mid-six figures, and seven figures (no that didn't come over night, but with enough perseverance it did happen for them)... whereas the clients I have that don't use Jeff Walkers system, are lucky if they make enough to replace their yearly salary to operate their business as their full time gig. It's such a night and day difference with the results.So I needed to know what that difference was exactly, 'how could such drastic results happen for some people (who are using the Jeff Walker Launch method) and not with others?'This book answers that question and has been one of the best investments I've made for value. I read the book in a matter of days and basically turned it into my text book. It's well laid out and breaks down the sales process into a 'follow along' system so you can actually just follow the book with exactly what to do step by step. I'm a big fan of lists and throughout the book you will find lists of what should go out when, how to get excitement going for the sale of your product, and even examples of content you can borrow (worth the book price right there). It might make you think that if the formula becomes too widely used it'll lose it's 'magic', but it doesn't. Because it's all "you" in the content - it's just the sequence in which you present your unique information and stories about "you" that makes the difference in sales. I wish I had studied Jeff Walkers method sooner, I get it now. It looked like 'sales magic' before, now I have a clear pathway ahead of me for implementing his methods into our own sales process.

After I have tried many other marketing methods. I am very excited to see what I can do with Private Launch Formula.

Thanks Jeff for all your love you put into this jook. Is really inspiring. I loved it. I missed some more detail in the explanation of the 3 Pre launch content but is ok.

I first learned about Jeff and his Product Launch Formula 11 years ago. It was 2010 and I needed to get out of my (highly paid) dollars-for-hours lifestyle - badly. His program changed my life as a man, husband, father, and business owner.Yep, I'm one of those people you read about on the internet and might write off as someone "lucky", or "special" or maybe even "another BS storyteller".While doing that might allow you the freedom to not get this book - or even worse - get this book and not follow it to a tee, ultimately you'll be selling the future version of yourself a short hand.Jeff has poured his heart and soul into this updated edition of Launch. It's a quick read and lifelong journey.If it's time for you to step up, be seen, and create a scalable business, you'd be crazy to not have this book on the top of your reading list.And if you're already really good at something - and I mean anything - read this book with the most open mind you can muster. The strategies contained within these pages hold the blueprint for you taking that expertise and turning it into a movement that can change the world.You'll see examples in the book - including parts of my story - from people just like you who believed in who they were and what they wanted to do. They let Jeff show them how to do it and he'll show you, too, in his newly updated edition of Launch.

Jeff Walker's revolutionary approach to marketing has helped thousands of entrepreneurs achieve great success. This newly updated book contains enough details to do your own PLF style launch. Jeff is VERY detailed, clear and easy to follow. This is one of only a few marketing books that I can recommend without any reservations, what so ever!

A super brief summary of Jeff Walker’s method for those without time for reading the whole 270 pages: once you’ve got something to sell on the Internet, put together a mailing list, draw people’s attention by sending few emails ahead of the launch, than “open the cart” and start selling. And that’s it. It’s really that simple. There is of course plenty more to read in the book, but you should be able to figure it all out yourself. What strikes me the most though is first, that the author doesn’t seem to understand the concept of spam email and the technical mechanism of how a sales email ends up in the spam folder, and second, that he doesn’t appreciate enough the importance of the social media. And those two crucial weaknesses make his method completely out of date I’m afraid. He seems like an old dinosaur preaching you an old way of doing things, where you could already see a social media shock wave coming his way in the backdrop. Also applicability of his method seems very narrow. If there is anything physical about your business, like if you manufacture a product, run a restaurant, a fitness studio, or similar, and you gained already any business experience whatsoever by doing it, you would find his method naive and silly, like I do. How come he is so well known and successful then? This is because he is not selling a unique method, but a big promise. And people like big promises, that’s why they buy it. Consider the first business (the first launch) that brought him the first big gains. Being a very poor man he started selling paid investment advise to people on the Internet, advising them which stocks to invest in. One could ask a question, how come he didn’t use that wisdom himself firs to become a successful stock exchange investor? Well, that’s because that wasn’t really his trade. His trade was to sell a promise of gains, and still is.

I love love love Jeff’s way of teaching and this book is a wonderful collection of stories of real people (like me!) who have read the book and launched an online product. When I read Jeff’s original book in 2019, I did a £20k launch just from reading the book. I then went on to do his full online course and just recently, we hit £1 million. I couldn’t have done it without Jeff’s formula and he lays out exactly how to get started in this amazing book!

As a long-term keen follower of Jeff Walker's PLF methodology, and an admirer of his generous philosophy and unassuming style, I was prompted to buy his updated 'Launch' book which offers new approaches fitting to the changing times in which we are living.His methods have led to millions of £££, $$$, €€€ being made, in an astonishing range of businesses, small and large. Incorporating latest technology whilst preserving the essential process of his work, Jeff teaches how to introduce your business to the right audience, primed in the right way, without false promises or tacky tricks.If you want to sell your 'stuff' in a non-pushy way and add value to your buyers as a community, this is the way to go. It needs work and application, but so does anything worthwhile.Highly Recommended.

I made 11 768 992 euros of sales in 11 years with Jeff Walker's Product Launch Formula, while travelling the world 6 months a year on average (because I like it).I tried a lot of methods to sell online, and this one is the most powerful I experienced by far.You *have* to give it a try. If you are skeptic, please be skeptic in the right way : read this book, apply what you learn, and see for yourself the results :)

Well done Jeff Walker for the new updated edition of the “Launch’ book.It really does walk you through the process and give confidence to anyone considering doing a product launch.You can definitely do it without Jeff’s course product so there is great value in the book as a stand alone guide.Some books of this ilk give you just enough info to get you excited but miss vital things that you then have to pay 1-2 grand for on the full course. Not so here.Based on this book, I’d gladly pay whatever Jeff is charging for the full PLF course.