L'Oreal ParisPreference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 7.23 Bali

Was really easy to apply and is a great colour. I used this to enhance my natural red hair and I’ve received so many lovely compliments on the colour.

Best rose gold colour . First wear is slightly dark but better after first wash my fave one

I've gone through a lot of different dyes over the years looking for a bright red on brown hair, and I've finally found it! This is a lovely vibrant colour, and with excellent permanence when washed, it barely runs at all compared to some other brands.

What a bold change! This purple-tinted option gave my hair a deep, attention-grabbing shade that turned heads during the school run and even drew a compliment from a friend at the pub. The colour delivers a rich tone, though it doesn’t entirely match the vibrant hue shown on the box. After about three weeks, it began fading more than I’d anticipated, leaving a somewhat dull tone. Not ideal, but not a complete loss either. The thicker consistency made application less messy than I expected, although the smell was rather strong, it lingered even outdoors! I applied it with care, meticulously sectioning my hair, and the conditioner left my hair feeling wonderfully smooth. If you’re thinking of covering grey streaks or trying something bold, it’s a dependable option, but do consider how long the colour will last.

Natural hair colour: deep dark brownHair colour before the dye: 3-month old copper brown balayage (see pic)Hair colour after the Violet dye: see pics of hair taken under different light within a week after the dye.Violet hair dye works like magic! The smell is more less harsh than before. Gloves are bigger and more comfortable than before.Colour bleeds when I wash my hair three days after, like before.I used one box and am a happy customer.

Easy to use covered my previous colour very well. (Blonde) very vibrant red but looks nice. Does run red when you wash it the first couple of times so don't use good towels. Left hair soft and shiny.

Purchased shade 7.1 hoping for a light ash brunette. Because Light brunette box dyes always turn medium brunette, and medium brunette turns dark. Greys blended slightly, but not covered. Happy with the lovely milk tea brunette result, but the smell was poisonous so I can't give it more than 3 stars. It's not entirely ashy, and still has warmth.

I find that this orange/coral works well. Used it twice so far and about to use a third time but might try the pink or lilac next