--- product_id: 9476338 title: "Pricing: The Third Business Skill: Principles of Price Management" price: "1355330₫" currency: VND in_stock: true reviews_count: 13 url: https://www.desertcart.vn/products/9476338-pricing-the-third-business-skill-principles-of-price-management store_origin: VN region: Vietnam --- # Pricing: The Third Business Skill: Principles of Price Management **Price:** 1355330₫ **Availability:** ✅ In Stock ## Quick Answers - **What is this?** Pricing: The Third Business Skill: Principles of Price Management - **How much does it cost?** 1355330₫ with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.vn](https://www.desertcart.vn/products/9476338-pricing-the-third-business-skill-principles-of-price-management) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description Pricing: The Third Business Skill: Principles of Price Management [Bouter, Ernst-Jan] on desertcart.com. *FREE* shipping on qualifying offers. Pricing: The Third Business Skill: Principles of Price Management Review: Best book i got last year - Perfect length and great material. Only issue is the examples are illustrative but baseless. If they make a version 2 with citations it would be perfect. Review: Solid pricing knowledge in a pragmatic readable format. - Although strong with numbers but bad in mathematics, I was a sceptic about reading the book. Being a creative and marketeer I deal with pricing and value propositions all the time. I was positively surprised by the format. The clear illustrations, the model and short chapters and subchapters make it a good read for business people and creatives that do not want to wrestle through lengthy research like chapters. I think that pricing in itself is underrated in a lot of businessess and that this book can give you at least a good sense of what prices do for your sales strategy and how far you want to go as a company in honest but sharp pricing strategies. Why I personally do not give it a 5 star rating is because I would have liked some cases throughout the book with more visuals that would remind me more easily of successful or failing pricing methods or strategies. ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #1,005,038 in Books ( See Top 100 in Books ) #108 in Business Pricing #2,228 in Sales & Selling (Books) #3,000 in Marketing (Books) | | Customer Reviews | 4.5 4.5 out of 5 stars (55) | | Dimensions | 6 x 0.51 x 9 inches | | ISBN-10 | 908206930X | | ISBN-13 | 978-9082069303 | | Item Weight | 10.9 ounces | | Language | English | | Print length | 226 pages | | Publication date | July 1, 2013 | | Publisher | FirstPrice BV | ## Images ![Pricing: The Third Business Skill: Principles of Price Management - Image 1](https://m.media-amazon.com/images/I/71nHFY4VzAL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Best book i got last year *by L***B on January 10, 2020* Perfect length and great material. Only issue is the examples are illustrative but baseless. If they make a version 2 with citations it would be perfect. ### ⭐⭐⭐⭐ Solid pricing knowledge in a pragmatic readable format. *by D***N on July 15, 2013* Although strong with numbers but bad in mathematics, I was a sceptic about reading the book. Being a creative and marketeer I deal with pricing and value propositions all the time. I was positively surprised by the format. The clear illustrations, the model and short chapters and subchapters make it a good read for business people and creatives that do not want to wrestle through lengthy research like chapters. I think that pricing in itself is underrated in a lot of businessess and that this book can give you at least a good sense of what prices do for your sales strategy and how far you want to go as a company in honest but sharp pricing strategies. Why I personally do not give it a 5 star rating is because I would have liked some cases throughout the book with more visuals that would remind me more easily of successful or failing pricing methods or strategies. ### ⭐⭐⭐⭐⭐ Great to start and end your literature exploration with! *by R***Z on August 5, 2013* Great book that on the one hand is able to summarize most of the literature available today, but also explicitly mentions the way forward. Truly one book to summarize all and enabling you to setup and execute pricing in your own company or business ## Frequently Bought Together - Pricing: The Third Business Skill: Principles of Price Management - The 1% Windfall: How Successful Companies Use Price to Profit and Grow - Handbook on the Psychology of Pricing: 100+ effects on persuasion and influence every entrepreneur, marketer and pricing manager needs to know --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.vn/products/9476338-pricing-the-third-business-skill-principles-of-price-management](https://www.desertcart.vn/products/9476338-pricing-the-third-business-skill-principles-of-price-management) --- *Product available on Desertcart Vietnam* *Store origin: VN* *Last updated: 2026-05-18*