--- product_id: 8448197 title: "A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century" price: "839731₫" currency: VND in_stock: true reviews_count: 8 url: https://www.desertcart.vn/products/8448197-a-new-brand-world-eight-principles-for-achieving-brand-leadership store_origin: VN region: Vietnam --- # A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century **Price:** 839731₫ **Availability:** ✅ In Stock ## Quick Answers - **What is this?** A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century - **How much does it cost?** 839731₫ with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.vn](https://www.desertcart.vn/products/8448197-a-new-brand-world-eight-principles-for-achieving-brand-leadership) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century [Bedbury, Scott, Fenichell, Stephen] on desertcart.com. *FREE* shipping on qualifying offers. A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century Review: Practical and Inspiring - Bedbury has effectively communicated key branding principles in a practical way. Moreover, his stories from Nike and Starbucks bring the concepts and the importance of a brand to life. A New Brand World is an inspiring and enjoyable read. Review: Interesting take on branding - Interesting take on Branding by a profesional marketer. You will find great lessons on branding in this book and the author has an important message for companies. However I found myself having a hard time reading this book and imprinting its message clearly in my brain. Here are some of the main take-aways : *Values* Every brand carries deep within itself values from which every branding endeavors should start with. Think "Start with Why" by Simon Sinek. Another way to say it: "Stand for something or you will stand for nothing" *People* "Brands derive their power from people—customers, employees, intermediaries, stakeholders, the press—and the relationships and experiences they have with your company." *Everything Matters* The author speaks about Brand Environmentalism. Everything in the environment of your brand is important: the way your frontline employees dress or speak, the toilet paper in your retail space or the kind of partnership you form. Because everything related to your brand will form the exact perception of that brand in people's mind. *Business for good* Companies have superpowers, among them the power of their brands. They should use them to do more good. Not only it is good for our planet, it's also good for business. ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #561,179 in Books ( See Top 100 in Books ) #114 in Multilevel Marketing (Books) #2,557 in Entrepreneurship (Books) #3,511 in Business Management (Books) | | Customer Reviews | 4.3 out of 5 stars 119 Reviews | ## Images ![A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century - Image 1](https://m.media-amazon.com/images/I/61xCU7Atf0L.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Practical and Inspiring *by D***S on December 30, 2011* Bedbury has effectively communicated key branding principles in a practical way. Moreover, his stories from Nike and Starbucks bring the concepts and the importance of a brand to life. A New Brand World is an inspiring and enjoyable read. ### ⭐⭐⭐⭐ Interesting take on branding *by J***N on June 29, 2017* Interesting take on Branding by a profesional marketer. You will find great lessons on branding in this book and the author has an important message for companies. However I found myself having a hard time reading this book and imprinting its message clearly in my brain. Here are some of the main take-aways : *Values* Every brand carries deep within itself values from which every branding endeavors should start with. Think "Start with Why" by Simon Sinek. Another way to say it: "Stand for something or you will stand for nothing" *People* "Brands derive their power from people—customers, employees, intermediaries, stakeholders, the press—and the relationships and experiences they have with your company." *Everything Matters* The author speaks about Brand Environmentalism. Everything in the environment of your brand is important: the way your frontline employees dress or speak, the toilet paper in your retail space or the kind of partnership you form. Because everything related to your brand will form the exact perception of that brand in people's mind. *Business for good* Companies have superpowers, among them the power of their brands. They should use them to do more good. Not only it is good for our planet, it's also good for business. ### ⭐⭐⭐⭐⭐ Great Read For Marketing *by @***C on July 15, 2016* What a great read for a great price, you get a lot of marketing insight on the development of some of the most commonly known brands. --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.vn/products/8448197-a-new-brand-world-eight-principles-for-achieving-brand-leadership](https://www.desertcart.vn/products/8448197-a-new-brand-world-eight-principles-for-achieving-brand-leadership) --- *Product available on Desertcart Vietnam* *Store origin: VN* *Last updated: 2026-05-21*