---
product_id: 8415968
title: "Future Ready: How to Master Business Forecasting"
brand: "steve morlidge"
price: "2228104₫"
currency: VND
in_stock: true
reviews_count: 13
url: https://www.desertcart.vn/products/8415968-future-ready-how-to-master-business-forecasting
store_origin: VN
region: Vietnam
---

# Future Ready: How to Master Business Forecasting

**Brand:** steve morlidge
**Price:** 2228104₫
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Future Ready: How to Master Business Forecasting by steve morlidge
- **How much does it cost?** 2228104₫ with free shipping
- **Is it available?** Yes, in stock and ready to ship
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- steve morlidge enthusiasts

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## Description

Future Ready: How to Master Business Forecasting

## Images

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## Customer Reviews

### ⭐⭐⭐⭐⭐ 5.0 out of 5 stars







  
  
    How to apply forecasting to existing businesses
  

*by S***A on Reviewed in the United States on February 25, 2013*

If you are working on forecasting, you may be interested by the book from Steve Morlidge and Steve Player: Future Ready - How to master business forecasting. Whereas "Dance with Chance" is more about the limitations of forecasting, the present book is about the way to apply forecasting to existing businesses.Let's be clear from the very beginning on the fact that this book is not about the technical aspect of forecasting. You will neither learn about forecasting techniques, nor about evaluation criteria. However, you will learn critical factors to successfully integrate forecasting into your company: purpose, time, models, measurement, risks and process.The book explains critical concepts such as the difference between prediction and forecasting. Authors go further by describing the Cassandra paradox: "a perfect prediction is perfectly useless". Future Ready is also full of forecasting examples and case studies.Morlidge and Player put the emphasis on key issues of implementing forecasting in a company and one can see their experience in the domain. Authors provide a list of symptoms and issues with forecasting. For example, managers may believe too deeply in forecasting. To be noted an excellent and comprehensive glossary at the end of the book.To conclude, Future Ready is a perfect complement to a more technical forecasting book. It will teach you what experience usually bring to you: how to avoid pitfalls. It is thus an inevitable resource for anyone implied in forecasting.

### ⭐⭐⭐⭐⭐ 5.0 out of 5 stars







  
  
    A must-have book for anyone interested in organizational forecasting
  

*by M***D on Reviewed in the United States on January 20, 2016*

I worked in large company FP&A (financial planning & analysis) for a good part of my career. I've often found business forecasting books to be simplistic and fairly antiquated rehashes of standard management accounting textbook budgeting processes.Not this book. I find myself nodding along to almost every page as these guys lay out in a very clear manner a lot of the hard-earned lessons I've spent years learning. Some of the gems in here:* The difference between a budget, a forecast, and target, and a plan (this chapter is worth the price of the book alone);* How to set up the forecasting process;* How to build a rolling forecast (i.e. how frequently you should reforecast and how long your forecasting window should be);* How to integrate multiple sources of information throughout your organization into one coherent forecast.There are plenty of others.I have hundreds of business books and this is one of the 2 or 3 I refer to repeatedly. This is really outstanding stuff.

### ⭐⭐⭐⭐⭐ 5.0 out of 5 stars







  
  
    Best Business Forecasting Book Ever
  

*by A***R on Reviewed in the United States on May 14, 2010*

As someone who teaches the subject of forecasting, I have never seen a better book that describes how to integrate the design and capabilities of forecasting models with the actual practice of business management. This is both a conceptual work and valuable practical guidance. Readers are urged to think carefully about how forecasts will be used, and to design their models to avoid the numerous pitfalls and traps that the authors enumerate. Whether you are constructing your own forecast model, or using a commercial variety, this book will help to make your choices explicit concerning the level of detail needed, the right frequency, and coordinating realistic forecast horizons with your own industry's and organization's planning capabilities and needs. This book is a solid work from true experts.Paul Fogel

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*Product available on Desertcart Vietnam*
*Store origin: VN*
*Last updated: 2026-02-20*