--- product_id: 8257811 title: "The Art of Looking Sideways" price: "580934β‚«" currency: VND in_stock: false reviews_count: 13 url: https://www.desertcart.vn/products/8257811-the-art-of-looking-sideways store_origin: VN region: Vietnam --- # masterful use of type & color 72 inventive chapters explores visual intelligence The Art of Looking Sideways **Price:** 580934β‚« **Availability:** ❌ Out of Stock ## Summary > πŸ‘οΈβ€πŸ—¨οΈ See differently, think creatively, belong uniquely. ## Quick Answers - **What is this?** The Art of Looking Sideways - **How much does it cost?** 580934β‚« with free shipping - **Is it available?** Currently out of stock - **Where can I buy it?** [www.desertcart.vn](https://www.desertcart.vn/products/8257811-the-art-of-looking-sideways) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - β€’ **Blend of Wit, Wisdom & Wonder:** A unique mix of anecdotes, science, and humor that fuels your creative edge. - β€’ **A Visual Odyssey in 72 Chapters:** Dive deep into a curated labyrinth of ideas, images, and insights that spark creativity. - β€’ **Masterclass in Design & Perception:** Experience Alan Fletcher’s genius through pages that are artworks themselves. - β€’ **Perfect for Visual Thinkers & Innovators:** Unlock new ways to see the world and elevate your creative projects. - β€’ **Cult Favorite with 4.6⭐ from 300+ Reviews:** Join a community of discerning readers who swear by its inspiration. ## Overview The Art of Looking Sideways is a celebrated visual intelligence primer by Alan Fletcher, featuring 72 creatively arranged chapters that blend design, perception, and wit. With a 4.6-star rating from over 300 reviews, this used book in good condition offers an inspiring exploration of the interplay between words and images, perfect for professionals seeking to enhance their creative vision. ## Description The Art of Looking Sideways is a primer in visual intelligence, an exploration of the workings of the eye, the hand, the brain and the imagination. It is an inexhaustible mine of anecdotes, quotations, images, curious facts and useless information, oddities, serious science, jokes and memories, all concerned with the interplay between the verbal and the visual, and the limitless resources of the human mind. Loosely arranged in 72 chapters, all this material is presented in a wonderfully inventive series of pages that are themselves masterly demonstrations of the expressive use of type, space, colour and imagery. This book does not set out to teach lessons, but it is full of wisdom and insight collected from all over the world. Describing himself as a visual jackdaw, master designer Alan Fletcher has distilled a lifetime of experience and reflection into a brilliantly witty and inimitable exploration of such subjects as perception, colour, pattern, proportion, paradox, illusion, language, alphabets, words, letters, ideas, creativity, culture, style, aesthetics and value. The Art of Looking Sideways is the ultimate guide to visual awareness, a magical compilation that will entertain and inspire all those who enjoy the interplay between word and image, and who relish the odd and the unexpected. Review: A true mind-opener - Opens the mind like an acid trip without the risk of losing one's mind. This book needs to go back into print and be read by anyone and everyone in any creative pursuit. Review: Great book, careless, disappointing seller - Perfect book but a terrible seller. The book was listed as Used – Acceptable, but unfortunately it arrived in much worse condition than expected. It was placed loosely inside the shipping box with no protective packaging, so it appears to have been further damaged during transit. The hardcover is torn almost completely apart, the front cover is nearly detached, and the pages have started coming loose. I bought this as a gift, so I’m very disappointed with its condition and I highly regret this decision. ## Features - Used Book in Good Condition ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #529,755 in Books ( See Top 100 in Books ) #1,676 in Pop Culture Art #2,549 in Individual Artists (Books) #3,398 in Design & Decorative Arts | | Customer Reviews | 4.6 out of 5 stars 298 Reviews | ## Images ![The Art of Looking Sideways - Image 1](https://m.media-amazon.com/images/I/81NNjU3Kh+L.jpg) ## Available Options This product comes in different **Media Format** options. ## Customer Reviews ### ⭐⭐⭐⭐⭐ A true mind-opener *by C***F on September 15, 2026* Opens the mind like an acid trip without the risk of losing one's mind. This book needs to go back into print and be read by anyone and everyone in any creative pursuit. ### ⭐⭐⭐⭐⭐ Great book, careless, disappointing seller *by D***C on July 16, 2026* Perfect book but a terrible seller. The book was listed as Used – Acceptable, but unfortunately it arrived in much worse condition than expected. It was placed loosely inside the shipping box with no protective packaging, so it appears to have been further damaged during transit. The hardcover is torn almost completely apart, the front cover is nearly detached, and the pages have started coming loose. I bought this as a gift, so I’m very disappointed with its condition and I highly regret this decision. ### ⭐⭐⭐⭐⭐ Worth ten stars! *by S***T on April 4, 2009* It seems to be consensus opinion that you cannot READ "Sideways." So what on earth can you DO with it? The answer is: just about anything. The very least that Alan Fletcher's book will do is add sparkle to your dinner conversations. It can even stimulate new and innovative thinking in your business - as it has for me and my husband. In our household, this book has taken on a persona all of its own. Like the Family Bible of yore, "Sideways" reposes on the sideboard in our dining room, open every day at a randomly selected page. We have included a large magnifying glass. Yes, it's necessary at times for anyone with less than 20/20 vision. (Okay, FAR less.) What is more, "Sideways" must be perused - well, naturally - sideways. Even upside down at times. (Headstands optional.) For those who complained of reading difficulties, I suspect that Alan Fletcher deliberately provided these "hindrances" to force us to stop and THINK. Otherwise we would treat his two-page spreads like billboards that we glance at casually as we speed past. When anyone in our household passes Alan Fletcher's book there's a sudden, silence. This has prompted me to make the sideboard our "shrine" to creativity. I now see "Spaces for Silence" by Alen MacWeeney and Caro Ness in a completely different way. Spaces for Silence We have added a table easel to our tableau to hold a mini-corkboard to which "sideways" ideas can be added at any time they occur. Our ideas can be expressed as puns, quotes, slogans (the latest being "Campaign for Curiosity!") as well as questions, and even our own, tongue-in-cheek cartoon attempts. To the cynics (aka the 1 star reviewers) have you ever flown a kite without taking a child as an excuse; have you danced in the rain; licked your plate; worn a balloon hat in public; eaten candy floss after middle age; had a conversation entirely in puns; written a limerick; drawn with your eyes shut; read Dr Seuss after "growing up?" In other words, have you ever set aside your conventional script? If you haven't, maybe you need to cut your teeth on Keri Smith's book: "Destroy this Journal." (Even literally, as you will see.) Wreck This Journal Amazonians have responded creatively to that book, as shown by all the images displayed. Of course, you have the benefit - or should I say "safety" - of Keri's telling you exactly what to do. With "Sideways," Alan Fletcher expects you to improvise, generating your own ideas by using creative initiative. His book is simply the catalyst. PS And yes, I have done every single thing on that list. ## Frequently Bought Together - The Art of Looking Sideways - Beware Wet Paint --- ## Why Shop on Desertcart? - πŸ›’ **Trusted by 1.3+ Million Shoppers** β€” Serving international shoppers since 2016 - 🌍 **Shop Globally** β€” Access 737+ million products across 21 categories - πŸ’° **No Hidden Fees** β€” All customs, duties, and taxes included in the price - πŸ”„ **15-Day Free Returns** β€” Hassle-free returns (30 days for PRO members) - πŸ”’ **Secure Payments** β€” Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** β€” Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.vn/products/8257811-the-art-of-looking-sideways](https://www.desertcart.vn/products/8257811-the-art-of-looking-sideways) --- *Product available on Desertcart Vietnam* *Store origin: VN* *Last updated: 2026-09-29*