Lillian Ruff PRO Formula Ultra Brightening Dog Shampoo - Professional Whitening & Long-Lasting Odor Eliminator, Remove Stains & Discoloration, Dry Skin & Itch Relief with Aloe & Provitamin B5 (Gallon)

I like the fact that your company told the truth about what this product will do. I bought the Whitening Shampoo & Leave in conditioner. My little 12 lb Coco is all dog‼️ She gets into everything & gets quite dingy. I’ve tried other products that profess to whiten the coat, they LIED! Your whitening shampoo far exceeded my expectation. You have me as a customer for life. I have for in my pack and I will definitely purchase more of your products as long as your products continue with the integrity that it now has. Your product was a little pricey but it was well worth the money I spent. I didn’t have to use much shampoo, it lathered richly, it softens the coat nicely, adds shine, not drying to skin and smells great. I am very pleased with my purchase and will recommend to all of my dog loving friends. On a scale of 1 to 10; 10 being highest, I rate this Whitening Shampoo a “20”‼️‼️

This shampoo works nicely, and smells amazing. It doesn’t stain purple, but brightens just enough. We used on my son’s show steer that had grass stains.

I'm a pet groomer,first time using this brand. It is a high quality conditioning shampoo, that brightens and cleans well.

We love this shampoo and conditioner. It makes our pups so white and their fur is soft and manageable. It smells so good that people in the dog wash were coming over to see what we were using. Love it!! I have 2 giant white Pyrenees who love to get dirty. If it can make them smell good and be bright white it can work on any dog!

After doing extensive online browsing, I learned that it is not easy to find a shampoo that is safe for puppies, tear free, brightening and whitening, safe for sensitive skin, and wonderfully fragranced. I have adult Border Collies- 1 is a puppy with allergies, and another is a tri color Welsh Corgi who is primarily black. The shampoo did not burn their eyes, it made my corgi super shiny, my puppy did not flake afterwards and was super white. Smells heavenly too. I will definitely buy again.

Works great, I like that you can see exactly where you have soaped them up.

Me encanta este producto lo volveré a pedir un olor muy rico

I’ve tried several different brands and this by far is the best! It smells great. I use it not just on white dogs, but any lighter colored dog and it helps make them look so bright and shiny.

Nice and soft